Video advertising has become an integral part of any marketing campaign, with companies worldwide investing in video ads.
This type of advertising provides more than just a message; it is much more interactive than text, audio, or traditional TV commercials.
Companies are using video ads to increase sales and enhance their brand. But, marketers are not only using video ads for promotional purposes but also up-selling products and services.
Consumers spend more after viewing a video ad than they would on a standard banner or text advertisement, which usually has a lower conversion rate.
Online video advertising has brought many opportunities to the digital world. Still, it is also helping solve the advertising problems that have plagued newspaper, radio, and TV advertisements for decades.
Consider how advertisers use video ads on Facebook or YouTube. These videos are sponsored adverts created by corporations who want their message to be seen by individuals who may be receptive to their brand.
Here are the benefits of video ads for advertisers:
1. Boosts conversion rates
An online video ad can boost the conversion rate way more than any other form of advertisement.
The reason for this increase is that a viewer may choose to stay on the site longer if they are engaged with the video. Another benefit is that it will become easier for viewers to make a purchase decision.
Marketers have observed that their customers are more likely to click on an ad and eventually purchase an advertised product when it is used in conjunction with a relevant video.
2. Reduces marketing costs
Video ads require less time to create than print or TV ads, which often cost companies more money than they make.
By the time a video ad is created, edited, and uploaded to YouTube or Facebook, it can be spread across the internet in a very short period of time.
Marketers are encouraged to post video ads on social media platforms because they are quick and convenient when it comes to getting their product or message out to customers.
Also, videos can be easily embedded onto websites and blogs, which makes it easier for viewers to share and view the video elsewhere.
3. Video ads are engaging
A micro-second is all that it takes for an individual’s attention to shift from one thing to another. This constant searching for something new is why people have a difficult time paying attention to many marketing messages.
However, when a video ad is used, the viewer remains engaged because they are able to watch and listen to the entire ad whenever they want.
Make use of a presentation maker to make your brand video creative and engaging.
This means that more people will be more likely to watch an online video, compared to reading a text or banner ad.
4. Increases brand recognition
Video ads help to promote brand awareness by placing a company’s name right in front of the consumer.
As opposed to traditional forms of advertising where a company’s name or logo may be seen hundreds of times only to be forgotten the next day, video ads are more memorable.
They resonate longer and create an image that is easily recognizable by consumers.
The reason for this is that the video itself often has a storyline, thus creating a narrative for the company.
Video ads are better at conveying information than text or images because they tell stories to different audiences in ways that generate interest and enthusiasm.
Video ads will help to create brand awareness and enrich the image of your organization. Brands that provide useful information in their videos are more likely to be remembered by customers.
The person watching the video is able to see what the product actually looks like and how it may be used.
As opposed to passively reading text or feeling nausea while watching a traditional TV commercial, viewers may actually learn something new when they watch a video ad.
This can lead to an increased interest in purchasing a new product from that company.
5. Helps to increase sales
Video ads have been shown to produce more sales for online businesses than other forms of digital marketing such as PPC or email marketing.
Audiences are more likely to convert into customers if they feel like they understand the product better, which is why using a video ad is so effective.
The main purpose of video ads is to help a company sell its products or services. Today, marketers have found that the average consumer’s attention span is extremely limited, which often results in not making a purchase decision.
Video ads are an interactive form of marketing. They allow the consumer to learn more about a product or service and then decide whether or not they want to make a purchase.
A consumer may view a video ad and then visit the company’s website to read more information about it or look at prices and other details.
The video ad has effectively motivated the consumer in some way, which results in a revenue boost for the company.
6. Higher ROI
The ROI (return on investment) is one of the main reasons that companies use video ads.
Online video advertising provides a new and unique opportunity for marketers to track how the consumer responds to the message.
Video ads are effective in getting response rates from consumers that were previously unattainable. It’s simple for a viewer to press play on an ad and then be taken directly to the company website.
With video ads, companies can increase the ROI from an existing digital marketing campaign because they are able to find better ways to reach consumers.
The average smartphone user is constantly on the go, making it difficult for them to read and engage with traditional media advertisements. Space for ads is limited and cannot be used for other purposes.
Video ads, however, give participants a chance to watch and engage with a message at their leisure.
They will be more effective if they can be embedded into various types of web content, social media platforms, blogs, etc.
This will get the message seen by many different people, resulting in greater exposure across the internet and ultimately higher video ad ROI.
8. Video ads are easily shareable
Videos can be published on YouTube, posted on social media platforms, inserted into emails and texts, used as a marketing tool for search engine optimization (SEO), etc.
Video ads are increasingly becoming more interactive with social media users because they are able to share them with other people through different channels.
This makes video ads more shareable than even TV commercials that appear on the same channels.
When someone is watching a video, they are more likely to share the message or product being advertised on social media.
Unlike traditional forms of advertising, a video ad can be embedded into a website or blog in order to allow people everywhere to view it.
These types of sites can also be shared in other ways such as through emails and on social media platforms.
9. Search engines love video ads
Today, the entire internet is being monitored and indexed by search engines. When someone searches for something online, Google and other search engines are able to help deliver relevant results to that person based on what they are looking for.
This system is called “search engine optimisation” or SEO. Video ads are more compelling and memorable than text or banner ads because they tell stories and encourage the viewer to take action.
Videos allow consumers to share information about specific products or services in a simple yet interesting way, which can increase the likelihood of those consumers being found by a search engine such as Google.
Video ads are powerful because they can show a detailed message that viewers can easily understand. Websites and business leaders have been using them for years because they work. It is important to find a few techniques that work best for your company and use them often.
It is also crucial to ensure that your video ads are being used as part of a holistic digital marketing strategy so that you know you are getting the most out of your investment in this type of advertising and not just placing your bets on something that might not be effective.
