What is Video Advertising? Types, Advantages & Examples   

Enter the realm of video advertising where technology and creativity merge to make a compelling symphony of images and sounds. From AI-powered algorithms that uncover consumer preferences to mind-bending augmented reality experiences, video advertising has broken through traditional barriers to become an immersive playground that sparks the imagination and makes an unforgettable impression in this automated world.

 So saddle up and prepare for an adventure unlike any other as we dive deep into the world of video advertising. 

What is Video Advertising?

Source

Video advertising is the practice of utilizing videos to sell a product or service. It refers to promotional films that are presented before, during, and after viewing streaming content. Several marketing professionals have recently expanded their horizons to integrate display adverts with video content as part of video advertising. These include commercials that start playing as soon as the user hovers the mouse cursor over them, as well as native video ads promoted by digital ad networks. 

Why is video advertising important? 

In today’s digital age, video advertising is critical since it allows businesses to sell their products and services in a dynamic, engaging manner. It attracts attention, elicits emotions, and conveys information in seconds. It is important for brand awareness and engagement, and it fosters better recall than text-based material. 

Furthermore, with the growth of social media platforms and video-sharing sites, video advertising now has a broad reach, targeting capabilities, and comprehensive analytics, allowing firms to better understand and adjust their strategy. As a result, its significance in attaining marketing objectives and maintaining a competitive edge is obvious.

Types of Video Advertising

Businesses have various options when it comes to video advertising. They merely need to analyze their client’s needs and select the sort of video marketing that is most suited to their desires or sounds most promising and suitable to their goals. 

In-stream Ads

Source

These are the most common types of video advertisements. These are the short videos with commercial content that play before, during, or after the video content. A YouTube advertisement is an example of an in-stream commercial. They entice visitors to click on a link or take advantage of an offer. 

Non-linear Ads

Source

These are the ones that appear outside of the main video. When the user clicks on them, the video he or she is now watching stops playing. They are not linked to any other material.

Native autoplay Ads

Source

These play at the end of the content. When they are relevant to the content, the purpose of autoplay is to get the user’s attention, which it is bound to do so long as the user has the sound turned on.

Shoppable Video Ad

Source

These ads encourage viewers to buy a specific product. After the video for this kind of ad plays, a link appears to lead the viewers into purchasing it. It happens in whatever app the viewer is using. 

Native Video

Source

This is a more advanced sort of video advertisement. It allows viewers to opt in and takes control of the viewing experience. The seamless integration of branded messaging into current material is known as native video advertising. It typically comprises in-feed video advertising that is carefully tailored to your intended audience and is posted straight to various platforms. 

How to create an effective video ad?

Source

Here are a few tips to help you create an effective online video ad for your business. 

• The commencement of the video is an important consideration. To avoid potential buyers skipping your ad or clicking away, you must capture their interest right away. Begin your video commercial with a remark that will pique the interest of your target audience. Make an attempt to capture your audience’s attention within the first few seconds by addressing a common problem, asking a pertinent question, or providing something that distinguishes your business. 

• Why should viewers care about your brand? In your video commercial, answer this question by emphasizing what makes your firm outstanding at what it does. Explain to viewers why the firm is so good at what it does. Explain to viewers why your brand is distinct from others. Share your accomplishments. Demonstrate your track record of achievement. Customer testimonials and good remarks are also acceptable. The more you emphasize your company’s advantages, the more effective your video ad will be. 

• The majority of video commercials are online and last 30 seconds or less; keep this in mind while you write the narrative for the video. Longer movies may also be beneficial for brand positioning if used correctly. To keep visitors viewing and engaged, it is critical to remove extraneous information and disseminate your message as rapidly as feasible. 

• Your video should explain why viewers should select your brand. What is it about your products or services that make them “the right choice”? You must provide visitors with a reason to choose your firm, whether it is a fantastic bargain, an infinite guarantee, or proprietary technology for generating a unique product. This should be emphasized when designing and recording your internet video ad. 

• Every advertisement’s purpose is to persuade consumers to take some type of action. Your advertisement should be no exception. The call to action (CTA) might be recorded or inserted graphically and textually. Ideally, the CTA should appear at the end of the film. For example, to demonstrate how viewers may visit your website for additional information, sign up for a discount, or purchase your products and services. 

Advantages of Video Advertising

Source

• Videos are easily shareable: The advantage of videos is that videos have a huge potential to spread or go viral. According to Wyzowl, people are more likely to share videos with friends than other content types. The more shares a video ad gets the greater the brand exposure. And having good brand visibility increases your chances of reaching more prospects, converting sales, and retaining more customers. 

• Video ads increase conversion rates: Beautifully created advertisements combined with an effective video advertising approach may increase conversion rates by up to 80%. Most marketers claim video commercials have helped them increase revenue. First, it attracts the viewer’s attention and conveys information rapidly. Second, video advertising may assist in answering queries about your product’s characteristics and benefits. 

• Perfect for Mobile Users: People today instinctively pull out their phones to check social media or discover solutions to their problems. Videos play an important role in their decision-making, whether they are exploring hobbies or looking for answers. These developments have aided the growth of mobile video consumption.  Interestingly, a study by Think with Google reveals that smartphone video viewers are more likely to watch ads and share ads from brands. In addition, they are twice more likely to feel deeply connected to brands that show ads or other video content. 

• Builds trust and credibility: Video advertisements are a wonderful approach to establishing trust and credibility with your target audience. Aside from properly communicating your product’s qualities and benefits, the video gives the proof internet customers require to make a purchase. People may be helped by video commercials to humanize your organization and express your brand values. It may assist you in developing positive customer connections, allowing your company to gain credibility and trust over time, leading to repeat sales and growth. 

• Improve SEO: Using videos for promotion can help your SEO strategy. As a consequence, developing a video ad that produces more links and social shares will help you rank higher in search engine results pages. This can lead to more audience engagement, conversion, and sales.  Creating high-quality films and publishing them on your website and social media networks is one approach to boost your position. You may also optimize your video for search by including relevant and high-ranking keywords in the video title and description. 

Examples of Video Advertising 

Reebok- 25,915 Days : 

The movie shows ladies exercising in various situations as random numbers appear in the background. We don’t realize till the end that these numbers indicate the number of days the ladies should have left.

In the last scene, we see a room full of newborn babies and a sign saying that individuals live an average of 25,915 days, providing a subtle but powerful message about how we should “honor our bodies” in order to fully enjoy our lives. 

Coca-Cola -The Last Customer:

In this clip, we observe the intense routine of many workers – gift wrappers, grocery baggers, and waiters — during the busiest days of the Christmas season. It gives us a new perspective on how a holiday season filled with family and friends can also be a time of hard work for others.

Finally, Coca-Cola gives gifts to employees as a way of saying “thank you” for their hard work.

Google Earth- Homeward Bound :

Those who have seen the film Lion may recognize this story,  Saroo, a small kid from India, falls asleep inside a train while waiting for his brother to perform errands in the city. When he awakens, the train is already underway, transporting him to an unknown location.

Saroo is placed in foster care after being unable to return home and is eventually adopted by an Australian family. However, the memories of his childhood home in India never truly disappear. When he gets older, he uses Google Earth to locate the town in India where he used to reside as a youngster, making it an excellent tale for selling the product.

Amazon “Big Game Commercial- Mind Reader”:

This is the most expensive budget on the list, which is not unexpected. It portrays a celebrity couple and was created to be broadcast at the Super Bowl halftime show.

Despite the presence of a Hollywood star, the essence of the campaign is based on two factors. One is a humorous advertisement. Another common misconception about digital gadgets is that they can somehow read our brains.

The ad takes this concept and runs with it. The Alexa unit in the ad reads Colin Jost’s mind, with chaotic results. A lot of brands are wary of humor and it is very tough to get right. But with the right story and script, you do not need a huge budget to make a funny ad for your business.

Latest Trends in Video Advertising

Some of these popular new features or video advertising trends which are highly effective and thus will continue to prevail are as follows: 

Source

• Shorter video ads: Short video commercials are ideal for addressing viewers’ short attention spans. It is a challenge for marketers and creative teams to express their brand narrative in under 15 seconds while eliciting a correct response and captivating the viewer’s interest.

Source

• OTT advertising:  The phrase “over the top” (OTT) refers to content providers who deliver streaming video over the internet. Advertising on these platforms enables advertisers to generate shorter, more personalized adverts for users by using targeting, ad insertion, and advanced analytics. 

Source

• Mobile-first advertising: Every day, viewers rely more and more on their mobile phones as a result, more and more video commercials are becoming mobile-friendly in order to reach and appeal to a larger number of people. 

Source

• Cinemagraphs: These are a combination of photos and videos that provide an interesting visual effect on the viewers. It captures the interest of the user and thus proves to be a useful tool for video advertising. 

Source

• User-generated content: This makes use of the content generated by users to gain a more trusted relationship with the audience. It presents authenticity and forges an emotional connection with the user. 

Source

• Customer Testimonial: Social proof may be a very effective strategy for recruiting new clients. You may add a personal touch by requesting a pleased client to provide a brief testimonial. Making short client testimonial movies and sharing them with other viewers may have a significant impact on your business. 

Source

• Video Scribing Technique: Whiteboard videos have risen in popularity because they look good and do not have much to make. You just need a camera, effectively. Here you pick a relevant topic such as trends or issues going on in the world or any industry and create a video highlighting your solutions to it. 

Source

• AR/VR videos: Artificial reality and virtual reality have been around for a while, slowly infiltrating our daily lives via platforms like Snapchat. They will not only be more accessible to artists, but consumers will be more interested in this form of interactive entertainment. Virtual experiences created using AR and VR technologies can vary greatly, but they frequently focus on ease, accessibility, and allowing consumers to test things out before they buy, such as virtual property tours in the real estate industry. 

Video Advertising Agency

The Media Ant is one of the top video advertising companies since it provides a variety of services to assist businesses in reaching their target market. Strategic planning and media planning are all available. The Media Ant also has a large network of publishers, advertisers, and media sources, which allows businesses to reach a large audience. 

Furthermore, the firm has an experienced team of specialists that can give customized solutions to each business’s demands.

If you are wondering whether Video Advertising platforms are right for your business, then contact us and we’ll let you know!

FAQs Related to Video Advertising