1. Billboard
2. Lamp Post
3. Bridge
4. Guerilla Advertising
5. Point of Sale
6. Transit
7. Retail
8. Stunt Advertising
9. Outdoor advertising
There are 2 main types of outdoor advertising:
Traditional and Digital.
Traditional types of outdoor advertising include billboards and posters. However, many companies can also advertise on bridges, lamp posts, street furniture, retail, and point of sale advertising.
Digital billboards have the advantage of displaying videos and animations, making them significantly more eye-catching.
You can be creative with your billboard design and messaging.
Billboards immediately come to mind when thinking of outdoor advertising, and for good reason. About 71% of consumers are engaged with these roadside ads.
Guerilla advertising has a shock factor. To engage in this marketing technique, you simply take an existing item in public, and then you add to the environment.
These products are designed to lure in impulsive buyers. Products at cashier counters often make customers feel like they’re making a harmless last-minute purchase.
This type of outdoor advertising is typically seen on trains and busses. About 38% of consumers tend to stop at the store while on their way home, making this very opportunistic depending on your brand.
Consumers are already in the mentality to buy, so take advantage of the situation. Malls and shopping centers are great places to advertise, especially if you have your store just a few steps away.