The Friday following Thanksgiving is referred to as "Black Friday" in American slang. It traditionally signals the beginning of the holiday shopping season in the USA
Many retailers open early, often as early as midnight or even on Thanksgiving, and frequently have heavily advertised bargains with steep discounts.
1. High traffic challenges for retailers
2. Advertising tip sites
3. Cyber Monday
4. Cyber Week
During Black Friday brands offer steep discounts, and this attracts high customer inflow, hence placing ads on amazon during this period is a great choice for brands to reach a large audience.
Myntra is running a black friday sale, and via using The Media Ant, one can advertise via different methods, such as:
1. Pamphlet Distribution
2. Product Sampling
3. Carry Bag