Are you exploring Twitter to run business advertising campaigns?
Are you wondering if Twitter can prove useful for expanding your business?
Twitter has undoubtedly gained widespread popularity as a quick way to find out about what’s happening in the world right now. But there is more to Twitter than just exchanging news and views. Running tailored advertising campaigns on Twitter is a great way to achieve business goals. There is a lot you can do here to increase your website traffic or brand awareness. The statistics shown below indicate the popularity of Twitter in social media networking.
Twitter Demographics
Image Source: Sprout Social – Pinterest
- Business Socializing
Twitter creates value on social media as it offers innovative and ingenious ways to serve different purposes. Twitter can serve as a great marketing tool. It is a great way to socialise with your clients, prospects, customers and friends alike. A single tweet is broadcast to all your followers at once. This feature can be effectively used to generate great traction in your business circle. One tweet to let all your followers know your newest research, latest offering and the hottest news can not only increase your reach, but also gain traffic to your website.
- Marketing and Business Development
Twitter is a priceless social media networking tool for businesses of all sizes. Entrepreneurs to established businesses get to connect with their customers and prospects, understanding their needs and giving them a glimpse into the face behind the brand. This can be very helpful in building a brand.
Small businesses can advertise themselves, conduct marketing campaigns and launch new products and services much more cost effectively through Twitter.
- Brand Publicity
Twitter is a great platform for monitoring brands and reputations. More and more people have been taking to this social media platform to express their likes and dislikes wrt products and brands. Positive reviews and opinions from people can be helpful in building a brand. However, one must be open to take criticism and handle it productively.
- Keeping abreast with latest industry news
Twitter has steadily grown to become the fastest source of latest news on the web. News breaks on Twitter, especially business news originating from people within various industries, becoming the most popular way to stay well-informed on the latest happenings.
Companies often use Twitter to post their latest developments, press releases and official blog posts. Customers often like to follow companies of their interest and stay posted with their developments. This makes Twitter a great tool to stay in touch with customers on a personal level and also generate prospects.
- Expanding Connections
Twitter’s low barriers to connecting makes it especially easy to find new friends and contacts. Majority of Twitter users look to connect with people with similar interests to discuss the latest news and trends in their circle. Twitter can offer a great way to expand your business network.
- Wider reach
Twitter, unlike other social media networking sites is an open system that allows anyone, even non-twitter users to view tweets. This feature will ensure that your posts reach a larger audience as against Facebook or LinkedIn, for example.
Conclusion
Have you ever considered using Twitter as a marketing tool? Do share your Twitter Advertising experience with us here, while we delve deeper into this unique social media tool.
