Other than rates what else changes while advertising during Blockbuster movies? Posted on August 1, 2019August 2, 2019Author Samir Chaudhary 0 A Other than rates what else changes while advertising during Blockbuster movies? There is certainly a rate increase. Additionally, your ad might get played during 3 shows per day instead of normal 4 shows per day. This is due to the increase in number of advertisers during Blockbuster movies.