There are broadly 2 types of Radio ads.
- Jingles
- RJ Mentions and Integration
Jingle advertising is the most popular form and here ads are placed during the breaks. We will cover Jingle advertising in this FAQ.
There are 3 factors required to place a jingle ad
- How many days you want to play the ad? (Campaign Duration)
- How many times you want to play your ad daily? (Frequency)
- How long will be your ad? (Jingle length)
Advertising cost for Radio is quoted as cost per sec. To calculate your total cost multiply
Rate X Duration X Frequency X Jingle Length
e.g: Abhineet wants to know how much will it cost to place ad in Radio Mirchi Delhi. He found a rate of Rs 150 per sec on Media Ant site. He wants to run his campaign for 5 days, 6 times per day and he expects his ad to be 20 sec long.
The way he can calculate the budget:
Rate X Duration X Frequency X Jingle Length
150 X 5 X 6 X 20 = Rs 90,000