In this article, we would discuss the best advertising platforms for promoting local events in Mumbai.
We have covered the following topics in this article:
- Clients’ preferred media in Mumbai
- Recommended media for advertising in Mumbai
- Hyperlocal advertising options in popular areas of Mumbai
Whatever be the occasion, Mumbai makes it bigger. The city with years of diverse cultural history and amazingly cheerful people becomes extra joyous during the last two weeks of the year. If one wants to see the seamless amalgamation of tradition and modernity, Mumbai can be a beautiful example. Home to several historic churches like Mount Mary’s Basilica, Gloria Church and St Andrew’s Church; Mumbai is popular for the Midnight Christmas Mass. Christmas street shopping on Colaba Causeway and Hill Road, Christmas themed parties in the most popular bars and night clubs like Exo and Trilogy, Christmas dinners at popular hotels and restaurants- Christmas and New Year is one of the most festive periods of Mumbai.
With globalization, Christmas and New Year have become an integral part of Indian festive fabric. In the metro cities where companies mostly follow the global calendar, the month of December is marked by holidays, parties and celebrations. If you are a business associated with party venues, catering, and other services, we have created a list of most popular media options in Mumbai that would be the best for event promotion.
Who is this article for?
Anyone who is looking for ideas to promote their events. Christmas and New Year are the time of the year when the weather is cooler in India, people have holidays and they like to indulge in good food and a good time. During this time, the most common events in the cities are:
- New Year Parties
- Carnivals and parties at amusement parks
- Concerts by local and celebrity artistes
- Exhibitions and flea markets
- Theme based buffets in restaurants
- Staycation packages by hotels and resorts
Most preferred advertising media in Mumbai
Based on the popularity, rates, and relevance; various cities have different preferred media. With the help of our in-house tool MASH, we have tried to find out the most trusted media of our past clients in Mumbai. Following is a screenshot:
As seen in the screenshot, the top four preferred media in Mumbai are
- Digital Advertising
- Newspaper Advertising
- Nontraditional Advertising
Our Recommendations
A. Nontraditional Advertising
- Transit Advertising in Mumbai: Transit advertising is a great medium to target specific areas and their neighboring localities in Mumbai. Advertising in metro trains, public transport buses, metro train stations, autos, etc can help your brand to reach out to daily commuters. Mumbai is notorious for its traffic. People spend long hours in Mumbai on road. This makes transit advertising one of the most preferred advertising media.
Minimum Advertising Budget: INR 30,000
For more details, check the following links:
Local Train advertising in Mumbai
Petrol pump advertising in Mumbai
- Newspaper Inserts Advertising: Newspaper inserts are leaflets/pamphlets that are inserted inside the newspaper at the distributors. Mumbai is known for its numerous apartment complexes. Through newspaper inserts advertising, advertisers can even target residents of a particular apartment complex.
Minimum Advertising Budget: INR 20,000
For more details, check the link: Newspaper Inserts Advertising in Mumbai
- Apartment Activation: Mumbai is the land of IT and startups. A large population of Mumbai are migrants and live in high rise apartment complexes. One of the best methods to reach out to this niche is apartment advertising. There are various ways of doing apartment advertising- posters, lift branding, product kiosks and digital screen advertising being the most common ones.
Minimum Advertising Budget: INR 10,000
For more details, check the link: Apartment Advertising in Mumbai
- Mall Branding: Malls are an integral part of the culture of Mumbai. People visit malls on weekends to shop, eat out, party and watch movies. Hence, malls are one of the best places to promote an event. Advertisers can also opt for neighborhood retail stores to advertise in specific areas.
Minimum Advertising Budget: INR 1 Lakh
For more details, check the link: Mall Branding and Retail Store Advertising in Mumbai
- IT Parks Advertising: People working in IT Parks are highly educated, have a higher affinity towards attending events and parties and also have higher purchasing power. Hence, it makes sense to target IT parks for advertising. Popular advertising options include elevator branding, pillar branding, kiosk activities, etc.
Minimum Advertising Budget: INR 1 Lakh
For more details, check the link: IT Park Advertising in Mumbai
- Advertising in Restaurants, Cafes and Pubs: Eating out and partying are two most favorite activities of people of Mumbai owing to the young working crowd and higher affinity to spend. Advertising in restaurants and cafes is an effective way to grab attention to your upcoming events.
Minimum Advertising Budget: INR 30,000
For more details, check the link: Advertising in Restaurants, Cafes and Pubs
B. Radio Advertising
With the increasing number of private vehicles and cabs plying on the busy roads of Mumbai, listeners spend a considerable amount of time listening to radio channels. Radio channels are no more limited to playing music only. They have emerged as people’s local guides in the city. Hence, promoting an event on radio channels in Mumbai (especially through RJ Mentions or Contests, etc) would bring desired results.
The 5 top radio channels in Mumbai based on website traffic are
Minimum Advertising Budget: INR 30,000
C. Newspaper Advertising
Newspaper advertising is one of the most popular advertising media for city-level targeting owing to audience reach and authenticity. Events are usually covered in the daily supplements of the newspapers.
The 5 top newspapers in Mumbai based on website traffic are
Minimum Advertising Budget: INR 1 Lakh
- Cinema Advertising:
Cinema advertising is one of the best media to promote an event. Being in a captive environment and a relaxed state of mind, the audience is most likely to act positively on the ads. Also, the last two weeks in December witnesses mega-blockbuster movies release hence a surge in the number of moviegoers.
Top 5 popular cinema halls in Mumbai for cinema advertising based on website traffic are:
Cinema advertising in PVR Spring Avenue Mall
Cinema advertising in INOX Thakur Movie Kandiveli
Cinema advertising in KK Cinema Kamothe Cinemas Navi Mumbai
Cinema advertising in Cinepolis Cinemas, Fun Republic, Andheri
Cinema advertising in Carnival Cinemas, Star Big Cinemas, Ambernath, Thane
Minimum Budget Required: INR 30,000
Outdoor advertising refers to placing ads on static properties like hoardings, bus shelters, skywalks, metro pillars, road medians, etc. Like transit advertising, outdoor advertising is an effective medium to promote a product in a specific area.
Minimum Advertising Budget: INR 1 Lakh
F. Digital Advertising
- Audio OTT Advertising: Indians have a high affinity for audio OTT platforms. An average Indian audio OTT user spends about 21.5 hours per week on audio OTT as compared to 17 hours. Owing to the high engagement rate, advertising on audio OTT platforms is a unique way to reach out to the audience. Not only banner ads but audio jingles are also popular on audio OTTs. You can check out the advertising rates for Wynk, Saavn, and Gaana.
Minimum Advertising Budget: INR 60,000
- Video OTT Advertising: There is no data required to back the fact that video OTT platforms have grown to a tremendous size. From Hotstar to Jio Apps, cheap Internet data has helped video OTTs to reach out to every household. Not only the popularity, the advanced targeting options that video OTTs have like genre targeting. Some of the popular video OTT platforms are Hotstar, SonyLiv, Zee5 and Voot.
Minimum Advertising Budget: INR 10,000
- Little Black Book Advertising: Little Black Book is a website/app that acts as a local guide on topics like travel, shopping, food, events, lifestyle, etc. Advertising on LBB would help brands meet their right audience.
Minimum Advertising Budget: INR 60,000
- Ola Advertising: Ola app and Ola Play advertising together come with a suite of targeting options that help advertisers reach out to the right set of audience. Ola offers targeting options like time of the day, location, income level, cab type, etc as audience filter options as well as some fixed cohorts like frequent airport visitors, office goers in a particular location, etc.
Minimum Advertising Budget: INR 60,000
- Swiggy Advertising: Swiggy, the popular food delivery app also offers advertising options to brands. Their order tracking page where most of the users spend considerable time has ad spaces where brands can place visually appealing ads about their events.
Minimum Advertising Budget: INR 60,000
- Daily Hunt Advertising: Daily Hunt is a very popular content platform that provides content in 14 Indian languages. Apart from the usual targeting options like age, gender, etc, Daily Hunt offers an advanced level of location targeting at a pin-code level making it an apt choice for hyperlocal advertising.
Minimum Advertising Budget: INR 60,000
- Google and Social Media Advertising: Social media is a great platform to promote an event. Most of the social media pages have event sections where event organizers can list their events. In terms of hyperlocal targeting, both Facebook and Instagram, as well as Google, help advertisers target people located in a certain area.
Minimum Budget Required: INR 10,000
Summarizing the above in a simple table
Hyperlocal advertising options for popular areas in Mumbai
Following are the top 5 areas in Mumbai in terms of popularity and presence of restaurants, malls, pubs, etc. We have suggested the most popular advertising media options for these areas as well.
- Advertising in Colaba: Colaba is a part of old Mumbai and houses the Gateway of India. It is known for its old-world colonial charm with a number of old cafes, posh boutiques, and street markets. Following are some of the popular advertising options in Colaba:
- Advertising in Andheri: Andheri is a prominent locality in Western Mumbai. Andheri is very important in terms of transport as Andheri station is one of the busiest railway stations in the city and is also extensively covered by Mumbai Metro Network. Following are some of the popular advertising options in Andheri:
Advertising in Lower Parel: Lower Parel is a posh locality in Mumbai which houses Headquarters of several corporations. Earlier, the area had a number of mills which have now been developed into commercial complexes. Following are some of the popular advertising options in Lower Parel:
- Mall advertising in High Street Phoenix Mall, Lower Parel
- Cinema advertising in PVR Cinemas, Phoenix Mall, Lower Parel
- IT Park advertising in Kamala Mills IT Park, Lower Parel
- Hoarding advertising in Lower Parel
- Railway Station Advertising in Lower Parel
- Advertising in Juhu: Juhu is a highly popular locality in Mumbai, famous for Juhu Chowpatty. Juhu is also known for being home to Bollywood actors and actresses. It has a number of posh boutiques and restaurants as well. Following are some of the popular advertising options in Juhu:
Advertising in Bandra: Bandra is a suburb of Mumbai and is the third-largest commercial hub of Maharashtra after Mumbai and Pune due to the presence of Bandra-Kurla complex. This area too is popular for residences of celebrities like actors, politicians, and cricketers. Following are some of the popular advertising options in Bandra:
- Hoarding advertising in Bandra West
- Bus shelter advertising in Bandra West
- Cinema advertising in Galaxy Cinemas
- Digital screen advertising in Bandra West
Looking to promote your events in any of the following cities?
- How to promote your event in Bangalore?
- How to promote your event in Delhi?
- How to promote your event in Hyderabad?
- How to promote your event in Pune?
- How to promote your event in Goa?
In case you are looking for the best advertising media for any other city, let us know in comments or write to us at Help@TheMediaAnt.com.
