As we stride into the heart of 2024, the landscape of business journalism continues to evolve dynamically, shaped by technological advancements, geopolitical shifts, and the ever-changing needs of global audiences. In this era of information overload, where access to news is ubiquitous, the competition among business news channels to captivate viewers’ attention has never been more intense. The measurement of Television Rating Points (GRP) stands as a quintessential barometer, offering a snapshot of the viewership trends that dictate the success and influence of these channels.
In this analysis, we delve into the business news channels’ GRP ratings in 2024, seeking to unravel the narratives behind the numbers and discern the factors underpinning their ascent or descent in the fiercely competitive media landscape. Through this exploration, we aim to gain a deeper understanding of the preferences, interests, and consumption patterns of audiences, while also shedding light on the strategies employed by channels to stay relevant and resonate with viewers in an era characterized by rapid information dissemination and evolving media consumption habits.
Table of Contents
Top Business News Channels of the Week 41 (5th Oct – 11th Oct)
Rank
Channel
Name
TRP
1
Times Now Navbharat
BIG & BOLD 50
0.07
2
Times Now Navbharat
FRESH & FAST
0.04
3
Times Now Navbharat
NEWS KI PATHSHALA
0.04
4
Times Now Navbharat
SAWAL PUBLIC KA
0.04
5
Times Now Navbharat
BIG & BOLD
0.03
Source: BARC
Channel Wise TRP of Week 41 (5th Oct – 11th Oct)
Rank
Channel
TRP
1
Times Now Navbharat
0.02
2
Zee Business
0.00
3
CNBC Awaaz
0.00
Source: BARC
Channel Wise Top TRP Programs for Week 41 (5th Oct – 11th Oct) 1. Times Now Navbharat
Rank
Name
TRP
1
BIG & BOLD 50
0.07
2
FRESH & FAST
0.04
3
NEWS KI PATHSHALA
0.04
4
SAWAL PUBLIC KA
0.04
5
BIG & BOLD
0.03
Source: BARC
2. CNBC Awaaz
Rank
Name
TRP
1
PEHLA SAUDA
0.00
2
PEHLA SAUDA 10 KA DUMDAAR TRADE
0.00
Source: BARC
3. Zee Business
Rank
Name
TRP
1
FIRST TRADES
0.01
Source: BARC
The analysis of the top business news channels’ GRP provides valuable insights into the preferences and interests of viewers in the realm of business journalism. As evident from the data, these channels play a pivotal role in disseminating crucial information, shaping public opinion, and influencing decision-making processes within the business community and beyond. Understanding the factors driving GRP ratings can aid stakeholders in refining content strategies, enhancing viewer engagement, and ultimately, sustaining or elevating their positions in the competitive media landscape.
