Quora is the best platform for asking questions to fellow netizens. The strict policies of Quora ensure that the information shared on Quora is useful and unbiased. However, sometimes it becomes difficult to find the relevant questions on the platform. Hence, here are we with our series of best Quora questions on various advertising topics. The second part of our series covers TikTok Advertising.
The following are top 7 Quora questions on TikTok Advertising that we have tried to answer. You can also visit the links to access the entire question and read other answers.
1. Is advertising on TikTok a good idea? Why?
TikTok is one of the most downloaded apps in the world as well as India. The app is witnessing a growth faster than that of Facebook and Instagram. In India, it has gathered more than 120 million monthly active users. On average people spend more than 30 minutes on the app per day. TikTok is known for it’s highly engaging, user-generated, short format musical videos based on lip-syncing, memes, comedy, tutorials, etc. About 80% of the TikTok audience in India is below 35 years of age and the majority of them belong to tier 2 and tier 3 cities. This indicates that advertising on this app is an effective way to reach out to a young mass audience.
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2. What advertising options does TikTok have?
TikTok offers only video advertising options to advertisers. Brands can opt for display advertising options too but they are available on sister platforms of TikTok like Helo and Vigo.
One of the most unique features of TikTok video advertising is that it offers video ads that are priced at CPC (cost per click) model. It means that the advertiser would pay only when a user clicks on the video ads.
Also, TikTok optimizes the video ads based on the campaign objective as well. The campaign objective can be any of the following three:
- Website visits
- App Install
- Conversion (ex-lead generation, Add to cart, etc)
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3. Are TikTok video ads worth the money to drive targeted customers to the website or app?
Yes, absolutely. Video advertising is the future of digital advertising. In the next 5 years, video advertising is expected to have the fastest growth at a CAGR of 39% with search being the distant second at 22%. TikTok video ads are one of the most popular video advertising options right now. Following are the reasons why we think TikTok ads are worth the money to drive targeted customers to the website or app:
- TikTok is the only video advertising platform that offers the Cost Per Click (CPC) pricing model. Most video ad platforms work on a CPM basis which is the cost per thousand impressions (CPM). What this essentially means that TikTok ads are best optimized to be clicked for visiting the advertisers’ website.
- TikTok offers a number of targeting options to the advertisers to select their target audience. This ranges from demographic categories based on geography, age, gender, language, etc to device type, interest (specific topics and types of apps present on device) and even time of the day.
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4. How much does it cost to advertise on TikTok in India?
TikTok ads follow a bidding process to determine the CPC (Cost Per Click) that can go as low as INR 2. However, this would vary according to the advertising brand category, targeting options, demand etc. If you are a new advertiser, you can opt to go for an advertising agency that specializes in TikTok advertising. They can mitigate the risk of fluctuating advertising costs by offering you an average fixed rate for your TikTok ads. One such TikTok advertising agency is The Media Ant. You can check the TikTok advertising rates there.
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5. What is the minimum amount required to advertise on the TikTok platform?
There is no minimum advertising budget for the TikTok advertising platform. However, for a significant result, you can start advertising on TikTok at a budget as low as INR 10,000.
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6. What kind of audience targeting options does TikTok offer to advertisers?
TikTok offers a number of audience filters to help advertisers to target their audience accurately. Following are the popular ones:
- Demographics: TikTok advertising enables advertisers to target audiences from a specific state/city, gender and age group.
- Device-Specific: Advertisers can target audiences on TikTok based on OS or device value.
- Language: Apart from Hindi and English, advertisers have several Indian languages to select from.
- Interest: Advertisers can target their target audience on the basis of their interests like technology, food, and beverages, fashion and lifestyle, etc.
- Time: The audience can be targeted based on the time of advertising.
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7. Does TikTok offer advertising analytics to advertisers?
Yes, TikTok offers a dashboard to the advertisers to track the performance of their advertisements in real-time. Following is a screenshot of TikTok advertising analytics dashboard:
Apart from this, TikTok advertising platform is compatible with the following third-party analytics:
- Doubleclick by Google
- Sizmek
- Apps Flyer
- Adjust
- Singular
- Kochava
- Tune
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Do you have any questions related to TikTok advertising? Let us know in the comments section or mail at Help@TheMediaAnt.com.
In case you would like to visit our last article on Quora questions about Hotstar advertising, click here.
