In this article, we would discuss the best advertising platforms for promoting local events in Pune.
We have covered the following topics in this article:
- Clients’ preferred media in Pune
- Recommended media for advertising in Pune
- Hyperlocal advertising options in popular areas of Pune
Pune, home to good weather and good time celebrates the last two weeks of the year with full fervor. Apart from the traditional Christmas midnight mass, Christmas themed flea markets and parties, traditional Christmas meals, Pune indulges in various other activities like open-air cinema, baking classes, walking tours, etc.
With globalization, Christmas and New Year have become an integral part of Indian festive fabric. In the metro cities where companies mostly follow the global calendar, the month of December is marked by holidays, parties and celebrations.
If you are a business associated with party venues, catering, and other services, we have created a list of most popular media options in Pune that would be the best for event promotion.
Who is This Article For?
Anyone who is looking for ideas to promote their events. Christmas and New Year are the time of the year when the weather is cooler in India, people have holidays and they like to indulge in good food and a good time. During this time, the most common events in the cities are:
- Carnivals and parties at amusement parks
- Concerts by local and celebrity artistes
- Exhibitions and flea markets
- Theme based buffets in restaurants
- Guest DJs in pubs and discos
- Staycation packages by hotels and resorts
Most preferred advertising media in Pune
Based on the popularity, rates, and relevance; various cities have different preferred media. With the help of our in-house tool MASH, we have tried to find out the most trusted media of our past clients in Pune. Following is a screenshot:
As seen in the screenshot, the top three preferred media in Pune are
- Cinema Advertising
- Radio Advertising
- Nontraditional Advertising
Our Recommendations
A. Nontraditional Advertising
- Transit Advertising in Pune: Transit advertising is a great medium to target specific areas and their neighboring localities in Pune. Advertising in metro trains, public transport buses, metro train stations, autos, etc can help your brand to reach out to daily commuters. Pune is notorious for its traffic. People spend long hours in Pune on the road. This makes transit advertising one of the most preferred advertising media.
Minimum Advertising Budget: INR 30,000
For more details, check the following links:
Railway Station Branding in Pune
- Newspaper Inserts Advertising: Newspaper inserts are leaflets/pamphlets that are inserted inside the newspaper at the distributors. Pune is known for its numerous apartment complexes. Through newspaper inserts advertising, advertisers can even target residents of a particular apartment complex.
Minimum Advertising Budget: INR 20,000
For more details, check the link: Newspaper Inserts Advertising in Pune
- Apartment Activation: Pune is the land of IT and startups. A large population of Pune are migrants and live in high rise apartment complexes. One of the best methods to reach out to this niche is apartment advertising. There are various ways of doing apartment advertising- posters, lift branding, product kiosks and digital screen advertising being the most common ones.
Minimum Advertising Budget: INR 10,000
For more details, check the link: Apartment Advertising in Pune
- Mall Branding: Malls are an integral part of the culture of Pune. People visit malls on weekends to shop, eat out, party and watch movies. Hence, malls are one of the best places to promote an event. Advertisers can also opt for neighborhood retail stores to advertise in specific areas.
Minimum Advertising Budget: INR 1 Lakh
For more details, check the link: Mall Branding and Retail Store Advertising in Pune
- IT Parks Advertising: People working in IT Parks are highly educated, have a higher affinity towards attending events and parties and also have higher purchasing power. Hence, it makes sense to target IT parks for advertising. Popular advertising options include elevator branding, pillar branding, kiosk activities, etc.
Minimum Advertising Budget: INR 1 Lakh
For more details, check the link: IT Park Advertising in Pune
- Advertising in Restaurants, Cafes, and Pubs: Eating out and partying are the two most favorite activities of people of Pune owing to the young working crowd and higher affinity to spend. Advertising in restaurants and cafes is an effective way to grab attention to your upcoming events.
Minimum Advertising Budget: INR 30,000
For more details, check the link: Advertising in Restaurants, Cafes and Pubs
B. Radio Advertising
With the increasing number of private vehicles and cabs plying on the busy roads of Pune, listeners spend a considerable amount of time listening to radio channels. Radio channels are no more limited to playing music only. They have emerged as people’s local guides in the city. Hence, promoting an event on radio channels in Pune (especially through RJ Mentions or Contests, etc) would bring desired results.
The 5 top radio channels in Pune based on TMA website traffic are
Minimum Advertising Budget: INR 30,000
C. Newspaper Advertising
Newspaper advertising is one of the most popular advertising media for city-level targeting owing to audience reach and authenticity. Events are usually covered in the daily supplements of the newspapers.
The 5 top newspapers in Pune based on TMA website traffic are
Minimum Advertising Budget: INR 1 Lakh
D. Cinema Advertising
Cinema advertising is one of the best media to promote an event. Being in a captive environment and a relaxed state of mind, the audience is most likely to act positively on the ads. Also, the last two weeks in December witnesses mega-blockbuster movies release hence a surge in the number of moviegoers.
Top 5 popular cinema halls in Pune for cinema advertising based on TMA website traffic are:
City Pride Cinemas, Kothrud, Pune
PVR Cinemas, Phoenix Market City, Pune
PVR Cinemas, City One Mall, Pune
Cinepolis Cinemas, Westend Mall, Pune
INOX Cinemas, Amanora Town Centre Mall, Pune
E. Outdoor Advertising
Outdoor advertising refers to placing ads on static properties like hoardings, bus shelters, skywalks, metro pillars, road medians, etc. Like transit advertising, outdoor advertising is an effective medium to promote a product in a specific area.
Minimum Advertising Budget: INR 1 Lakh
F. Digital Advertising
- Audio OTT Advertising: Indians have a high affinity for audio OTT platforms. An average Indian audio OTT user spends about 21.5 hours per week on audio OTT as compared to 17 hours. Owing to the high engagement rate, advertising on audio OTT platforms is a unique way to reach out to the audience. Not only banner ads but audio jingles are also popular on audio OTTs. You can check out the advertising rates for Wynk, Saavn, and Gaana.
Minimum Advertising Budget: INR 60,000
- Video OTT Advertising: There is no data required to back the fact that video OTT platforms have grown to a tremendous size. From Hotstar to Jio Apps, cheap Internet data has helped video OTTs to reach out to every household. Not only the popularity, the advanced targeting options that video OTTs have like genre targeting. Some of the popular video OTT platforms are Hotstar, SonyLiv, Zee5 and Voot.
Minimum Advertising Budget: INR 10,000
- Little Black Book Advertising: Little Black Book is a website/app that acts as a local guide on topics like travel, shopping, food, events, lifestyle etc. Advertising on LBB would help brands meet their right audience.
Minimum Advertising Budget: INR 60,000
- Ola Advertising: Ola app and Ola Play advertising together come with a suite of targeting options that help advertisers reach out to the right set of audience. Ola offers targeting options like time of the day, location, income level, cab type, etc as audience filter options as well as some fixed cohorts like frequent airport visitors, office goers in a particular location, etc.
Minimum Advertising Budget: INR 60,000
- Swiggy Advertising: Swiggy, the popular food delivery app also offers advertising options to brands. Their order tracking page where most of the users spend considerable time has ad spaces where brands can place visually appealing ads about their events.
Minimum Advertising Budget: INR 60,000
- Daily Hunt Advertising: Daily Hunt is a very popular content platform that provides content in 14 Indian languages. Apart from the usual targeting options like age, gender, etc, Daily Hunt offers an advanced level of location targeting at a pin-code level making it an apt choice for hyperlocal advertising.
Minimum Advertising Budget: INR 60,000
- Google and Social Media Advertising: Social media is a great platform to promote an event. Most of the social media pages have event sections where event organizers can list their events. In terms of hyperlocal targeting, both Facebook and Instagram, as well as Google, help advertisers target people located in a certain area.
Minimum Budget Required: INR 10,000
Summarizing the above in a simple table
Hyperlocal advertising options for popular areas in Pune
Following are the top 4 areas in Pune in terms of popularity and presence of restaurants, malls, pubs, etc. We have suggested the most popular advertising media options for these areas as well.
- Advertising in Koregaon Park: Koregaon Park is a prominent locality in Pune. It is one of the expensive areas after South Mumbai and Delhi’s Lutyen. Earlier known for its residential projects, Koregaon Park is also an established commercial hub. It is also known for popular spots like German Bakery and Osho International Meditation Resort. Following are some of the popular advertising options in Koregaon Park:
- Advertising in Hinjawadi: Hinjawadi is a newly developed area in Pimpri-Chinchwad and lies in the district of Pune. It is known for the location of Tech Parks and educational institutions and hence, attracts a large number of the young crowd. A number of bars, pubs, discos, and eateries are located in Hinjawadi. Following are some of the popular advertising options in Hinjawadi:
- Advertising in Baner: Baner is a residential and commercial hub of Pune, popular for its nightlife. It is home to several cafes, restaurants, and pubs. There are several IT Parks in the area which attract a large population of the young crowd. Following are some of the popular advertising options in Baner:
- Advertising in Vimannagar: Vimannagar is an affluent neighborhood in Pune. One of the most expensive in the state, Vimannagar has derived its name from the airbase nearby that also serves as the Pune airport. Vimannagar is home to several residential projects, educational institutions, and malls, pubs, cafes, etc.
Looking to promote your events in any of the following cities?
- How to promote your event in Bangalore?
- How to promote your event in Delhi?
- How to promote your event in Mumbai?
- How to promote your event in Hyderabad?
- How to promote your event in Goa?
In case you are looking for the best advertising media for any other city, let us know in comments or write to us at Help@TheMediaAnt.com.
