In the city’s rhythm, taxis have gone beyond transport, they are dazzling billboards turned into moving icons denoting the very birth of creativity. Soon we will delve into the best 10 taxi advertising campaigns that depicted these cabs as the brightest marketing pieces. This advertising, through its amazing and daring activities, made simple streets an epic movie, and looked over in advertising. Let us all embark on a voyage through these creative advertising campaigns that turned undefeated taxi rides into artworks platforms.
Ola #FarakPadtaHai ad campaign
The “Ola #FarakPadtaHai” ad campaign of Ola Cabs in India was created in order to make the public more interested in a green manner of traveling. Announced on the World Environment Day, it advocated people to take public transportation instead of traveling alone, which is already a measure to reduce their emissions. The campaign emphasized the fact that each and every individual could have an environmental impact through his or her actions and thus Ola Share was a conscious choice that could bring in a series of positive environmental results. Ola managed to combine a humorous message alongside the serious point which made it a perfect call to reduce air pollution through the use of shared rides. This will ensure that the message as #FarakPadtaHai (which can be translated into “It makes a difference”) resonates with the audience.
Ola “Ab Khulenge Naye Raaste” ad campaign
The Ola “Ab Khulenge Naye Raaste ” campaign was aiming to communicate the service brand’s accessibility and convenience potential in city travel. This showed Ola’s contribution to the pedestrians as their guide to go straight or move on, figuratively and literally, cutting the travel complication or easing the rest of the way. Campaign aimed to ring a bell in the mind of daily commuters, insisting on the brand movement as an effort to make traveling in cities and between them more manageable and revealing a great number of possibilities which transportation could provide.
Godrej Aer’s scent-sational taxi wrap advertising
Godrej’s Aer’s taxi campaign, which enabled the consumers to create an impressive brand experience to get inspiration behind the brand experience, the scene, the audio, and the feeling. Through the art of Godrej Aer’s designers, the taxis were brightened up with stunning visuals which were complemented by the scent of the fragrances, consequently elevating the ordinary cab ride into a delightful, scent-filled journey. Through this cutting-edge approach, the brand turned the whole shopping process into an enjoyable journey for customers, so problems of brand recall and engagement were solved. With the inclusive shopping link, customers can instantly switch from the experience to the product and make a purchase.
Modern Love – on the move! – Advertising Campaign
Through a campaign named “Modern Love – on the move!”, linked to the “Amazon Prime – Modern Love Mumbai” series, taxis were transformed into moving banners that would stir show interest and the downloading of the app. They positioned key locations including Juhu and BKC where the skyscrapers and major posh apartments are to promote their cost free rides for trains and buses commuters. The campaign strategically used outdoor advertising to catch their attention resulting in increased views and Amazon Prime downloads. The strategy of this campaign was all about ingeniously combining the use of outdoor advertising and experiential marketing which indeed transformed the hustling city environment into a stage to promote the show.
Raw Pressery Advertising Campaign
Through this strategy, The Raw Pressery utilized cabs and wrapped the vehicles with their branding, propagating their brand to those busy commuters. The unique point about this campaign is the experiential marketing technique called the ” Free juice sample collection “. They offer free juice samples to passengers in exchange for their contact details. This way of designing allowed not only an immersive brand experience but quite actively engaged potential customers fueling brand recognition and consumer interaction and generating customer insight for the next phase of marketing.
Cadbury’s taxi advertising campaign
Cadbury #JoyCabs promotional campaign was an amazing business idea developed by Cadbury, a globally known producer of sweets. This campaign used brightly colored taxis in the branded colors, with the rides offered free of charge to the commuters of the city, and the commuters got an exciting and memorable experience. Taxis had this interesting touch as they were often filled up with Cadbury’s products, which added an element of fun and excitement for the passengers. The objective of this campaign was to associate the brand with joyfulness and “thrill of the moment,” thus it was more likely to hook consumers and become a visible brand among the target audience in a pleasant and engaging manner.
Prince Pipes Advertising Campaign
Prince Pipes facilitated on-taxi promotion in Mumbai with Akshay Kumar both as the brand ambassador and to increase the awareness of the brand. This campaign featured 210 total cars having extensive full, partial, and 4-door wraps that were in sharp contrasting red and white, creating a striking mobile visual. This method contributed to just under 260 million impressions and 3 million kilometers of brand exposure, which in turn really helps to create a tree in people’s mind and shows that strategic outdoor advertising indeed has a great power.
Archies Advertising Campaign
Netflix’s film “The Archies” was another campaign that used taxis to advertise. Vehicles were wrapped to show the jamming, colorful, joyous, and completely young outlook of the moving images on the road that all the youth of Mumbai saw. This amazing creative execution of taxi branding not only contributed to the publicizing of the movie but also made this marketing channel as something unique and memorable for people that had seen it.
Crocs Advertising Campaign
The Crocs advertising campaign in the form of black taxi cabs celebrates the 10th Anniversary of their presence in London and aims to refresh its image and reposition its current product range beyond the iconic clog. This promotion was delivered via appealing taxi wraps and promotional campaigns, which provided incentives such as discounts and exclusive events to invite prospects. Thus, by applying this multifaceted strategy, not only was brand visibility increased, but consumer engagement also improved, leading to more people coming to the stores and strengthening Crocs’ reputation of being a stylish footwear brand.
Pretty Little Things Advertising Campaign
The Pretty Little Things campaign extrapolated the use of taxis with ink pink color in London city for higher brand visibility and increased engagement. People will be motivated to tweet photos with taxis in a way they will win vouchers but more importantly promoting their business using user generated content. This visually striking campaign used social media in its favor, greatly improving the brand’s image and reach, as demonstrated with the many impressions and participation numbers it achieved, by extension, improves consumers’ notions on fashion.
