T20 World Cup is cricket’s most exciting tournament, besides entertaining the viewers across the world with dynamic games, this distinguished tournament also opens the starting gate to the most creative and efficient advertisements. In today’s article, we are going to look at the ten most successful T20 World Cup ads in terms of creativity, effective communication, and popularity. Continue with us as we look at how these campaigns harnessed the energy of the game to produce powerful and tactical marketing stunts.
And when it comes to the artistic stabs you are getting in those places or the tactical strikes of these campaigns, they do not fail to deliver. So are you excited to get a sneak peek to the providers of the creative ideas around the world? Let’s explore together!
Top 10 T20 World Cup Ad Campaigns
1. Dream 11 – Yeh Sabka Dream Hai
Dream11’s theme for the T20 WC 2024 championship is “Yeh Sabka Dream Hai” – That’s everyone’s dream. Developed by advertising agency DDB Mudra, the FCB Ulka campaign focuses on a stereotyped Indian mother figure named ‘Mummyji’ portrayed by Ayesha Raza. The ad features celebrity cricketers such as Rohit Sharma, K.L. Rahul, Hardik Pandya, Jasprit Bumrah, and Ravindra Jadeja, driving home the point of how a mother’s efforts come as a booster to her children symbolized by the Indian cricket team.
2. Star Sports – ICC Men’s World Cup promo
The promo is a sequence of powerful shots with voices over that encapsulate viewers’ emotions toward the upcoming event – T20 World Cup. It covers the history of the India cricket team and such magnificent performances and achievements that give rise to emotions among the spectators of the game. The promo is an attempt to galvanize the common support for Team India to support the team and stand behind them in their effort to win the T20 World Cup trophy. The campaign sums up the very spirit of cricket in India, it is more than just a game it is a bond that is shared with everyone around.
3. Adidas – T20 World Cup Campaign 2024 (adidas x BCCI)
Adidas T20 World Cup Campaign 2024 with BCCI’s slogan is “One Jersey. One Nation.” The ad moves to join the fans of cricket all around India so that they will show their support towards the India’s cricket team through the new team’s jersey. Seasoned transitions accompany the enhancement of the players’ development and the support from the fans. This reaffirms the celebration of the sport and deepens the bond between the fans and the team, topping it with the unity and belief of winning the ultimate prize in the world cup.
4. BYJU’s – #HallaMachaDenge 2.0
BYJU’s #HallaMachaDenge 2. 0 is a constant campaign to garner support for India’s cricket team during T20 World Cup 2024. The primary strategy of this campaign revolves around Orme and D’arcy’s concepts of fan activation that are reflected by brightness and energetic epithets, appealing and encouraging representation of fans’ movement and unity of the fans across different regions in the country. The adverts also convey the fans’ message as the team’s 12th player and underlines their importance in supporting the team’s players. Initiating with content and add-on activities, BYJU’s app is an ambitious venture that should generate a buzz across the nation and uplift the morale of avid Indian cricket fans.
5. Star Sports – Bahut Hua Intezaar
Star Sports’ ‘Bahut Hua Intezaar’ campaign instantly connects with cricket lovers and raises expectations for the ICC Men’s World Cup. This promo is also based on the fact that people had to wait for so long and they still had the hope of winning for India, cheers and passionate moments of players getting ready for the tournament. It is in this context that the campaign seeks to mobilize support by looking at the odds and cheering the nation forward. The call widely resonates and the mighty slogans with provocative images on the overall campaign are calculated to stir emotions and sort of revive passion and inspiration in fans across the country for the desire of a World Cup glory.
6. Booking.com – It starts with a booking
The destination of the campaign reflects the ability of travel to empower people and change lives for the better. It is aimed at stimulating the perception of people to think about the idea of traveling, organizing a trip, wonderful opportunities, development, and great experiences. From different tourist attractions to problematic situations, the ads depict comfort, fun, and the exhilaration that can be found in traveling and interacting with new people. Unlike the previous concept, this campaign is designed to motivate the audience to take the first step towards their dream vacations, demonstrating how every trip starts with a click on the Booking website. com, which further reinforces its function as the go-between between a consumer and their dream vacation.
7. Star Sports – It’s time to believe in Blue
Another creative by Star Sports named ‘It’s Time to Believe in Blue’ is also a motivation-oriented campaign aimed at encouraging people to believe in the Indian cricket team. The promos involve encouraging, powerful messages, which are supposed to help fans, as well as everyone involved in the sport, to gain confidence in their team and its success, invocation to the memories of past successes and future accomplishments. In its true motion picture form with moving graphics and rousing storylines, it aims to reignite the spirit of nationalism and the unrelenting support for the Indian team. The story revolves around faith, calling people to stand behind the team, participating in the qualifications for 2024 ICC Men’s T20 World Cup.
8. Emirates – Lovers of Cricket
The ‘Lovers of Cricket’ advert by Emirates reflects the popular interest by featuring fans of different nationalities. Similarly the campaign focuses on how people of two different countries feel connected because of their love for cricket. Indeed, Emirates promotes the idea of connecting the world through the focus on different people interested in cricket and the game highlights. The airline’s message is clear: Using cricket, no matter in which country, it can bring happiness and like-minded people together, Emirates is here to make it happen, thereby supporting its brand aimed at connecting people from around the world.
9. Oreo India
Oreo India’s campaign for the T20 World Cup is a delightful blend of fun and engagement tailored for cricket fans. The campaign leverages the playful nature of the Oreo brand, incorporating interactive and shareable content designed to amplify the excitement of the World Cup. Featuring activities and challenges that invite fans to participate, it fosters a sense of community and celebration. The campaign creatively ties the thrill of cricket with the joy of enjoying Oreo cookies, making it a memorable experience for audiences. Through social media and other digital platforms, Oreo encourages fans to join in the festivities, enhancing brand connection during the cricketing season.
10. Royal Stag – #InItToWinIt
The Royal Stag campaign adheres directly to the core of the concept of ambition and hence the title ‘#InItToWinIt.’ It correlates well with the theme of aspiring to lead and the ability to learn from adversities. The series of advertisements contain influential speeches from eminent cricketers that focus the audience’s mind towards the right mentality for succeeding in any sphere of life. Through integration with the sport as the symbol of unity, hardworking, and passion, Royal Stag wants to appeal to its audience’s dreams and become identical to the successful sport. The ad communicates the notion of going beyond limits, aligned with the company’s slogan ‘’Make it Large,’’, which accentuates the concept of striving for greatness and success.
