Malayalam television serials have been a cornerstone of entertainment in Kerala, captivating audiences with their compelling storylines and relatable characters. These shows delve into themes of family, love, tradition, and societal challenges, resonating deeply with viewers. For advertisers, Malayalam serials present a golden opportunity to connect with a loyal and diverse audience base across the state.
This guide highlights the Top 10 Malayalam Serials, their TRP ratings, and the channels they are aired on. Whether you’re a viewer eager to stay updated on the most popular shows or a marketer planning a regional advertising strategy, this list offers valuable insights into the Malayalam television landscape.
1. Kudumbavilakku
- TRP Rating: 15.8
- Channel: Asianet
- Description: A heartfelt family drama that explores the life of a woman rebuilding herself after marital challenges. Kudumbavilakku’s inspiring storyline and strong performances make it a favorite among family audiences, offering a perfect platform for brands targeting homemakers.
2. Mounaragam
- TRP Rating: 14.3
- Channel: Asianet
- Description: Centered on a mute girl striving to achieve her dreams, Mounaragam tugs at heartstrings with its emotional and uplifting narrative. Its appeal to younger viewers and families makes it an ideal choice for advertisers in the education, lifestyle, or healthcare sectors.
3. Amma Ariyan
- TRP Rating: 13.6
- Channel: Mazhavil Manorama
- Description: A gripping family drama that explores the dynamics of relationships within a household, Amma Ariyan has consistently garnered high TRP ratings. Its broad appeal makes it an excellent choice for brands targeting family-oriented products.
4. Santhwanam
- TRP Rating: 13.2
- Channel: Asianet
- Description: A warm and engaging tale of familial bonds, Santhwanam revolves around the struggles and triumphs of a close-knit family. Its strong emotional connect ensures a loyal viewer base, making it an excellent advertising platform.
5. Chembarathi
- TRP Rating: 12.7
- Channel: Zee Keralam
- Description: A mix of romance, family drama, and intrigue, Chembarathi has captivated audiences with its complex characters and engaging storyline. Its popularity provides advertisers with a prime opportunity to reach urban and semi-urban viewers.
6. Thoovalsparsham
- TRP Rating: 12.1
- Channel: Mazhavil Manorama
- Description: This show offers a blend of drama and inspiration, focusing on overcoming personal and social obstacles. Thoovalsparsham’s loyal following makes it an attractive platform for promoting lifestyle and family-oriented brands.
7. Koodevide
- TRP Rating: 11.8
- Channel: Asianet
- Description: A romantic drama with a focus on personal relationships and self-discovery, Koodevide appeals to the younger demographic. Its strong engagement makes it a great option for advertisers targeting millennials and Gen Z audiences.
8. Manjil Virinja Poovu
- TRP Rating: 11.2
- Channel: Mazhavil Manorama
- Description: This serial narrates the journey of a woman balancing personal and professional challenges. Its relatable themes make it an excellent fit for advertisers in the FMCG, education, and healthcare sectors.
9. Kabani
- TRP Rating: 10.9
- Channel: Zee Keralam
- Description: A family drama that explores themes of ambition, love, and societal expectations, Kabani enjoys a loyal viewer base. Advertisers looking to connect with young adults and families will find this serial a valuable platform.
10. Neeyum Njanum
- TRP Rating: 10.4
- Channel: Zee Keralam
- Description: A modern romantic drama with emotional depth, Neeyum Njanum highlights the evolving dynamics of relationships. Its youthful appeal and steady TRP ratings make it a prime choice for brands targeting lifestyle and fashion products.
Why Advertise on Malayalam Serials?
Malayalam serials are not just sources of entertainment; they are an integral part of daily life for many viewers in Kerala. Channels like Asianet, Mazhavil Manorama, and Zee Keralam dominate the TRP charts, offering unparalleled reach to a diverse audience.
For advertisers, these serials provide:
- Wide Audience Reach: From homemakers to working professionals, these shows attract a varied demographic.
- Emotional Connect: The relatable themes and characters foster strong viewer loyalty, ensuring your brand message resonates effectively.
- Targeted Visibility: Choose serials that align with your product’s target audience, whether it’s family-centric, youth-oriented, or women-focused.
By strategically advertising on these high-TRP Malayalam serials, brands can ensure visibility, build trust, and connect with audiences in a meaningful way.
