Big news in the world of Indian esports! On December 12th, 2023, Team SOUL, a leading Indian esports organization, announced a groundbreaking partnership with smartphone manufacturer iQOO. This deal sees iQOO become Team SOUL’s exclusive title sponsor for a period of six months, marking a historic first in the Indian esports landscape.
Key Highlights of the Partnership
First-ever title sponsorship for an Indian esports organization: This partnership sets a new precedent for esports sponsorships in India, moving beyond individual tournament sponsorships.
iQOO SOUL jersey unveiled: The official jersey for the newly named “iQOO SOUL” was unveiled at the launch event.
Six-month duration: The partnership will initially last for six months, with the potential for further extension.
Shared vision for Indian esports: Both organizations aim to contribute significantly to the growth and evolution of the esports ecosystem in India.
Significance of the Deal
This partnership marks a significant development for the Indian esports industry, signifying its rising popularity and potential. It highlights the growing interest from major brands like iQOO, who recognize the vast potential of esports marketing.
Quotes from Key Figures
Animesh Agarwal, Co-founder & CEO, Team SOUL: “This partnership marks a historic moment in Indian esports and is built on a shared vision of elevating the esports sector of the country.”
Nipun Marya, CEO, iQOO: “We are excited to partner with Team SOUL, a powerhouse in the Indian esports scene. This collaboration reinforces our commitment to innovation and aligns with our vision to contribute to the growth of esports in India.”
Future Implications
This partnership is expected to have a positive impact on the Indian esports industry, attracting further investments and partnerships. It could also inspire other esports organizations to explore similar sponsorship opportunities.
Overall, the Team SOUL and iQOO partnership represents a major leap forward for Indian esports, paving the way for a brighter future for the industry.
