A recent survey conducted by iCubesWire, an ad technology platform, has unveiled significant insights into the viewing habits, platform preferences, and advertisement influences among fans of the T20 Cricket World Cup. The findings reveal the potent impact of strategic marketing on the event’s audience.
According to the survey, a remarkable 85% of respondents are aware of influencers promoting the T20 World Cup, with the majority encountering these promotions primarily on YouTube (47%) and Instagram (32%). This influencer marketing seems highly effective, as 81% of fans reported being influenced by T20 World Cup advertisements to purchase products or services.
Sahil Chopra, CEO and Founder of iCubesWire, commented on the survey’s findings, stating, “This survey underscores the interaction between T20 Cricket World Cup fans and the diverse media platforms, highlighting trends in viewership and advertisement impact.”
The survey also revealed that the T20 World Cup enjoys a highly engaged fan base, with 68% of respondents watching every match, and an additional 18% tuning in for most matches. This high level of engagement is mirrored in their platform preferences. Television remains the dominant medium, with 50% of fans watching matches on TV, followed by streaming services (21%), social media platforms (12%), and the official T20 World Cup website (12%).
In terms of advertising, TV commercials are the most noticed form during the T20 World Cup, with 59% of fans acknowledging them. Social media ads follow at 15%, and stadium billboards at 12%. Match highlights are the most engaging content for fans (53%), with behind-the-scenes content (18%) and promotional content from sponsors (17%) also proving popular.
The survey highlights the critical role of targeted marketing in engaging a highly active and attentive fan base, leveraging multiple platforms to maximize reach and influence.
Overall, the iCubesWire survey provides valuable insights into how fans interact with the T20 Cricket World Cup and the significant impact of advertisements, suggesting that strategic, multi-platform marketing is key to influencing purchasing decisions among cricket enthusiasts.
