Swiggy Advertising – Types, Targeting & Facts

Founded in 2014, Swiggy is India’s largest online food ordering and delivery platform. Swiggy is headquartered in Bangalore and operates in over 500 cities across India. The platform connects customers with restaurants through its website and mobile app, allowing users to order food from a wide variety of restaurants. Swiggy also offers a variety of other services, such as grocery delivery and same-day delivery.

Swiggy is a popular platform for both customers and businesses. Customers appreciate the convenience of being able to order food from their favorite restaurants with just a few taps on their phones. Businesses benefit from Swiggy’s large user base and its ability to deliver food quickly and efficiently.

Advertisers can reach this large and engaged audience through a variety of ad formats, including banner ads, video ads, and sponsored listings. Swiggy also offers detailed analytics on ad campaigns, so advertisers can see how well their ads are performing.

Top 3 Facts About Swiggy Advertising 

• The average monthly downloads of the Swiggy App in India is 10.9 M. (June 2023 data)

• The Monthly Active Users of the Swiggy app in India are 24.21 Million and the average session duration is 2 minutes 49 seconds. The Daily active users of the app are 2.916 Million. (Data from July 2022 to June 2023)

• The user demographics (India) of the app are 21.9% Female and 78.1% Male, with the highest age group being 25-34 year old (44%) followed by 18-24 year old (25%). 

(Data from July 2022 to June 2023)

Top Reasons to Advertise on Swiggy

Advertising on Swiggy, the popular food delivery platform, offers numerous advantages for businesses:

Vast User Base: Swiggy boasts a large and diverse user base, providing businesses with the opportunity to reach a wide audience of potential customers across various demographics.

Targeted Marketing: Swiggy allows for precise targeting based on user preferences, location, and ordering behavior, enabling you to tailor your ads to the right audience for maximum impact.

Increased Brand Awareness: By advertising on Swiggy, you can enhance your brand’s visibility and recognition as users repeatedly encounter your brand while exploring food options.

CPM pricing: Swiggy’s advertising platform uses a CPM (cost per mille) pricing model, which means that you only pay when someone sees your ad. This can help you to save money on your advertising campaigns.

Local Promotion: If you have a restaurant or a business with a physical location, Swiggy can help you target local customers in your area who are more likely to order from nearby establishments.

Promotional Campaigns: Swiggy regularly runs promotional campaigns and discounts, allowing you to leverage these opportunities to attract new customers and drive more sales during peak periods.

Performance Insights: Swiggy provides valuable data and insights on the performance of your ads, allowing you to measure the effectiveness of your campaigns and make data-driven decisions for better results.

Competitive Advantage: In a highly competitive food industry, advertising on Swiggy can give your business a competitive edge by increasing your reach and customer base.

In conclusion, advertising on Swiggy can significantly boost your business’s visibility, attract new customers, and ultimately drive growth and success in the highly competitive food delivery market.

Types of Advertising Formats/Options Available in Swiggy

Banner Ads

Swiggy banner ads are a popular form of advertising on Swiggy because they are highly visible and can be targeted to specific demographics. They can be used to promote a variety of products and services, including restaurants, food items, and other businesses. Here are some of the benefits of using Swiggy banner ads: they are highly visible, they can be targeted to specific demographics, and they are affordable. If you are looking for a way to reach a large and engaged audience on Swiggy, then banner ads are a great option.

Here are some additional tips for creating effective Swiggy banner ads: use high-quality images or videos, keep your ad text short and to the point, use clear and concise call-to-action buttons, and track the performance of your ads.

Video Ads

Swiggy video ads are a type of advertising that uses short, looping videos to promote products or services on the Swiggy app or website. They are a popular form of advertising because they are visually appealing and can be used to tell a story or convey a message in a more engaging way than static images or text.

Here are some of the benefits of using Swiggy video ads: they are visually appealing, they can be used to tell a story or convey a message in a more engaging way, and they can be targeted to specific demographics. If you are looking for a way to reach a large and engaged audience on Swiggy, then video ads are a great option.

Here are some additional tips for creating effective Swiggy video ads: use high-quality video footage, keep your videos short and to the point, use clear and concise call-to-action buttons, and track the performance of your ads.

Types of Ad Targeting Available on Swiggy

Geographic Targeting: Swiggy allows advertisers to target specific geographic locations, such as cities, regions, or neighborhoods. This helps advertisers focus their ads on areas where their target audience is more likely to be located or where they want to increase their brand presence.

Affluence Targeting: With affluence targeting, advertisers can focus their ads on users based on their spending power or income levels. This allows them to tailor promotions and offers to different income segments, ensuring more relevant and appealing ads.

Time Band Targeting: Advertisers can choose specific time bands during which their ads are displayed to users. This enables them to optimize their ad reach during peak hours when users are more active on the app, thus increasing the chances of ad engagement.

Top Brand Categories that Should Advertise on Swiggy

BFSI

E-commerce 

Automobile

Top 3 Cities of India that Prefer Swiggy Advertising

Mumbai 

Bengaluru

Delhi

Average CTR of Swiggy ad

0.3%

Swiggy Advertising Cost

Advertising Option	TMA Offer
Banner	₹ 0.093 Per Impression
Video	₹ 0.187 Per Impressions

The cost of Swiggy advertisement is determined by the numerous media ad alternatives selected by the advertisers. Our pricing methods for Swiggy advertisement rates are based on the ad choice selected which can be customized as well.

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