Star Sports is revolutionizing television advertising with the introduction of an innovative solution aimed at enhancing viewer engagement during IPL matches. The groundbreaking solution, dubbed Star Deals, is a patented technology that transforms how brands connect with audiences through their second screens while enjoying the thrilling action on the Star Sports Network.
How It Works:
Star Deals utilizes a unique QR code system, allowing IPL viewers to seamlessly interact with brand promotions on their smartphones. This marks the first instance where linear TV provides brands with the opportunity to enrich viewer engagement during live IPL broadcasts on television, all without disrupting the viewing experience.
Brands can now deliver live offers, facilitate direct transactions, craft unique brand experiences, and guide viewers to the brand’s landing page, all without the worry of missing crucial moments. The technology synchronizes brand offers and experiences with their ads playing on television during the live broadcast.
“We are thrilled to introduce Star Deals. At Star Sports, we continuously seek innovative ways to add value for our advertisers, and Star Deals stands as a pioneering offering in India that empowers viewers to engage, interact, and transact with brands through their second screens while watching live television. Star Deals presents an enticing proposition for advertisers, enabling them to utilize television to target consumers across the brand funnel,” commented Ajit Varghese, Head of Network Advertising Sales at Disney Star.
Advertisers Embrace Star Deals:
Renowned brands such as Sansui, Kent, Joy, HDFC PayZapp, Lizol, and Asian Paints have already embraced the potential of Star Deals to deepen their connection with audiences. Additionally, viewers have the opportunity to win exciting daily prizes including air purifiers, air conditioners, and television sets, courtesy of Sansui and Kent.
To amplify the reach of Star Deals, Star Sports will conduct high-frequency promotions across all channels, including live broadcasts and social media platforms.
