I am new to Radio advertising. How does it work?
A I am new to Radio advertising. How does it work? There are broadly 2 types of Radio ads. Jingles RJ Mentions and Integration Jingle…
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How to use Hyperlocal Advertising to promote your business?
What is hyperlocal advertising? Hyperlocal advertising refers to targeting a particular area/location/community around a business/outlet with a message customized to the area. Who should do…
How to advertise in Pro Kabaddi League 7 on Hotstar?
Summary: Pro Kabaddi League 7 is commencing on 20th July 2019 and ending on 19th October 2019 The expected reach of the entire tournament is…
12 Effective Ways to Promote Your FinTech App
The word FinTech is comprised of two words: Finance + Technology. With India moving towards both financial as well as digital literacy, demand for FinTech…
An(t)ecdote: How Hotstar helped Swiggy satisfy it’s growth hunger?
There’s an old saying- “The thirsty goes to the well, the well doesn’t go to the thirsty”. In marketing, however, it’s the other way round….
4 Advertising Insights to take from Google Year in Search Report India 2018
Summary: [soliloquy id=”13720″] Google has recently published the report on 2018 Year in Search for India. The report is rich with statistics and trend analysis…
YouTube Advertising vs Hotstar Advertising
This is an exciting time for video OTT platforms. With video becoming the preferred mode of information and entertainment, the pressure on publishers to provide…
ICC Cricket World Cup 2019 Advertising on Hotstar in 5 questions
[soliloquy id=”13642″] Missed the golden opportunity of advertising during IPL and elections? Want to reinforce your IPL advertising campaign? Worry not! Here are 5 most…
Some Fascinating Facts about Media & Advertising in 2018
2018 was a good year for media and advertising in India. 2019 is even more promising with IPL, General Elections and Cricket World Cup on…
Advertise in Cinemas During Thugs of Hindostan and 2.0
The Festive Season is here. This is the time of the year when people come out of their homes and meet friends and family, exchange…