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Viacom18 is taking an unprecedented step to revolutionize the advertising landscape by launching a new strategy for the upcoming IPL season. These terrestrial broadcasts are…
The Indian Premier League stands as a pinnacle of excitement around the country and the globe. The popularity of the League is so high that…
Advertisers are eagerly anticipating a surge in the popularity of Connected TV (CTV) ahead of the IPL 2024. Last year’s IPL on CTV, particularly on…
According to research conducted by The Media Ant, 42% of advertisers found the most difficulty in media planning in digital advertising. The Indian Premier League…
We are currently in the era of intelligent feature phones, a shift that commenced with the introduction of the original JioPhone in 2017. Since then,…
The 2023 Indian Premier League (IPL) heralded a new wave in sports broadcasting cementing the bond between this legendary cricket tournament and the television which…
The Indian Premier League (IPL), the world’s premier cricket tournament, has secured its title sponsor for the next five seasons in a monumental deal with…
As the Indian Premier League (IPL) gears up for another season, JioCinema, the official free streaming platform, has made a surprising move – keeping its…
In preparation for the upcoming season of the Indian Premier League (IPL), JioCinema organized a roadshow event aimed at advertisers and partners, emphasizing the potential…
The upcoming Indian Premier League (IPL) auction for the 2024 season, scheduled for Tuesday, December 19, is a much-anticipated event as all 10 teams are…