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Viacom18 acquired the Indian Premier League 2023’s digital broadcasting rights for the next five years. This indicates that JioCinema and Star India channels hold the…
Before getting into what can be a possible IPL advertising strategy, let’s discuss why Ipl advertising strategy is even needed. Well, strategizing is never a…
Nail-biting hits, high octane drama and intra-team rivalry, this glitzy sporting event has it all. Yes we are talking of glamour and sports, and only…
As the streaming industry heats up, Viacom18 makes a bold move to merge JioCinema and Voot, but will it be enough to dominate the market?…
Get ready for constant action, drama, and excitement as the Indian Premier League (IPL) approaches! The IPL is not just a cricket competition; it’s a…
Brand Impact through Sports Marketing Sports and marketing have always been intertwined. For instance, similar to the way endorsement deals work today, ancient Greek athletes…
Week of 13th Mar 2023 Star Sports Ropes in Virat Kohli The tug of war between TV and Digital to get more viewership gets more…
Sports Advertising: The Game Changer For Brands It isn’t a secret that brands are quick enough to jump into the sports advertising bandwagon, which is…
The Indian Premier League (IPL) is not just a cricket extravaganza but also a goldmine for advertisers. With its massive viewership and fan engagement, IPL…
The high-octane drama is back and it has already created a buzz around cricket lovers as well as the advertisers. You guessed it right we…