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The entire country is under lockdown. Key activities like manufacturing, transport, logistics, and traveling have faced major restrictions. One of the worst affected is media…
1.Google announced to waive its ad fees for news publishers globally on Google Ads Manager for 5 months. 2. According to the new BARC-Neilsen report,…
1. Disney has postponed the launch of it’s streaming app Disney +, the launch will be rescheduled when the IPL starts. 2. Tokyo Olympic, one…
Introduction Unable to keep track of industry reports? Overwhelmed by the volume of bookmarked articles on Indian advertising? We hear you. This article contains key insights…
1. Haryana Government has passed a tender for advertising rights on the standard/ordinary busses of Haryana Roadways for a period of 3 years. 2. All…
1. Jio has apparently pulled out of free IPL streaming for its users. This can severely impact Hotstar’s user base available for advertising. 2. TikTok…
This article spans across 5 pages. Please use the page index at the bottom of the page to navigate to the next pages. Introduction In…
With the arrival of 2020, here we are with some of the most awaited and famous sports events to be telecasted live on TV. Let’s…
Introduction In the first article of the series State-wise Media Exposure in India-A Comparison, we discussed, in brief, the heterogeneous nature of media penetration across…
Summary: In this article, we would discuss: Online news consumption in India is very high, especially on mobiles, in vernacular languages. 56% of all news…