Benefits of Single Screen Advertising: What’s In It For Tier 2 & Tier 3 cities?
What is In-cinema Advertising? Cinema is an interesting new age advertising option and its rates are one of the lowest among non mass media. Advertising…
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Cinema Advertising during the Festive Season
What is Cinema Advertising? Cinema advertising is one of the most interesting new age advertising options and its rates are one of the lowest among…
Proven Ways To Promote Online Fantasy Sports Games
In the previous article of our series about “Promoting online mobile games”, we have discussed the Real money card-based games, the approaches, and best-suited media/…
Top 10 Advertising Platforms In Delhi In 2021
Delhi, the capital of India is the most populous city with 1.7 million migrants living in the city. The population of Delhi is a combination…
Headlines: Top media ad news in India for the week (Date: 13th September – 19th September)
Star Maa shoots to the top in BARC Week 36. Sun TV continues to dominate the South market and Star Plus reigns in the HSM….
How to maximize Video OTT Advertising Efficiency?
In our last article on video OTT advertising written in Dec 4, 2019- “ This is why you should prioritize video OTT advertising in 2020…
Headlines: Top Media Ad News in India for the Week (Date: 3rd May – 9th May 2021)
Disney+ Hotstar has 41% share of Indian online video subscription market: Omdia. The OTT platform’s subscription base tripled in less than a year, from 8…
Headlines: Top Media Ad News in India for the Week (Date : 19th April- 25th April)
Growth in television ad volumes across all genres seen in January and February this year has been further consolidated in March with 456 million seconds…
Headlines: Top Media Ad News in India for the Week (Date : 12th April- 18th April 2021)
Total TV owning households grew 6.9% to reach 210 mn in 2020: BARC. According to BARC’s TV universe estimate for 2020 the number of TV…
Headlines: Top Media Ad News in India for the Week (Date: 5th April- 11th April)
GroupM in association with Exchange4Media has released a report “Voicebox: Give your brand a voice”. Some of the highlights of the report include: There are…