Advertising made simpler for you. Read about new Advertising Trends, Campaigns, and Strategies.
In our article Advertising after lockdown: Where would advertisers’ money go? published in April 2020, based on industry insights and our website traffic, we made…
Why Do Advertisers Like To Advertise Their Brand In Reality Tv Shows? With becoming a dominant genre in Indian Television, Reality-TV has never ceased to…
TAM released a new report “TAM Sports IPL 2020 Report”. According to the report: 8% growth registered in Avg. Ad volumes during 13th season of…
Enterr10 Television increases its regional footprint with Dangal Kannada, the channel is available across DTH and local cable networks. KPMG released its media and entertainment…
The festive season is around the corner. We are still facing the wrath of Covid-19 but with most businesses up and running and mega-events like…
1. Nielsen has launched Nielsen Compass, a yearly dataset that covers critical elements from marketing campaigns including brands, pricing, and media platforms for marketers to…
In the series TV advertising for first time advertisers, we have covered the following topics till date: TV Advertising Facts & Figures: Useful facts and…
In the first article of the series, we discussed some useful facts and figures about television viewership and advertising in India, curated from reports by…
Does TV advertising interest and intimidate you at the same time? On one hand, the nationwide reach of television presents a wonderful opportunity for branding…
1. Google blocked and removed 2.7 billion bad ads and terminated over 1.2 million advertisers’ accounts that violate Google’s ads policies. 2. Colors acquires the…