Headlines: Top media ad news in India for the week (Date: 13th September – 19th September)
Star Maa shoots to the top in BARC Week 36. Sun TV continues to dominate the South market and Star Plus reigns in the HSM….
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How to maximize Video OTT Advertising Efficiency?
In our last article on video OTT advertising written in Dec 4, 2019- “ This is why you should prioritize video OTT advertising in 2020…
Headlines: Top Media Ad News in India for the Week (Date: 3rd May – 9th May 2021)
Disney+ Hotstar has 41% share of Indian online video subscription market: Omdia. The OTT platform’s subscription base tripled in less than a year, from 8…
Headlines: Top Media Ad News in India for the Week (Date : 19th April- 25th April)
Growth in television ad volumes across all genres seen in January and February this year has been further consolidated in March with 456 million seconds…
Headlines: Top Media Ad News in India for the Week (Date : 12th April- 18th April 2021)
Total TV owning households grew 6.9% to reach 210 mn in 2020: BARC. According to BARC’s TV universe estimate for 2020 the number of TV…
Headlines: Top Media Ad News in India for the Week (Date: 5th April- 11th April)
GroupM in association with Exchange4Media has released a report “Voicebox: Give your brand a voice”. Some of the highlights of the report include: There are…
What is the step-by-step procedure for Branch integration in Mediasmart?
What is Mediasmart? Mediasmart is a self-serve mobile programmatic platform which provides an integrated mobile advertising solution to advertisers, trading desks and agencies. The software…
Top 10 Insights for Indian Advertisers 2020 by Google
The year 2020 was a watershed moment for India’s digital adoption. The latest issue of Google’s annual report- The Year in Search highlights the three…
Best Platforms To Advertise In Tier 2 & Tier 3 Cities Of India
This article would cover: Snapshot of a Twitter conversation among several Indian marketers on the best advertising platforms for tier 2 & 3 cities Why…
Headlines: Top Media Ad News in India for the Week (Date : 29th March – 4th April)
Amazon and Flipkart lead ad volume share of online shopping category: TAM AdEx. Ad Volumes category on television grew by 5 per cent in Y…