Headlines: Top media ad news in India for the week (Date: 7th February – 14th February 2022)
The year 2022 will be the year of cricket. Industry experts are estimating that broadcasters may invest approx Rs 50,000 cr to acquire media rights…
The year 2022 will be the year of cricket. Industry experts are estimating that broadcasters may invest approx Rs 50,000 cr to acquire media rights…
The TV broadcasting arm of Bennett Coleman & Company Limited (BCCL) , Times Network, has extended its promotional scheme for Times Now Navbharat HD, the…
What is a landing page ? A “landing page” is any kind of webpage which a consumer may land on, however from a marketing perspective,…
Every day, we come across countless examples that reflect and further re-establishes the all encompassing power of technology. Starting from the very first written advertisement…
In the past few years we have seen a massive transformation in advertising, as consumers spend more time on their mobile phones, tablets and laptops….
What is In-cinema Advertising? Cinema is an interesting new age advertising option and its rates are one of the lowest among non mass media. Advertising…
What is Cinema Advertising? Cinema advertising is one of the most interesting new age advertising options and its rates are one of the lowest among…
In the previous article of our series about “Promoting online mobile games”, we have discussed the Real money card-based games, the approaches, and best-suited media/…
Delhi, the capital of India is the most populous city with 1.7 million migrants living in the city. The population of Delhi is a combination…
Star Maa shoots to the top in BARC Week 36. Sun TV continues to dominate the South market and Star Plus reigns in the HSM….