How to maximize Video OTT Advertising Efficiency?
In our last article on video OTT advertising written in Dec 4, 2019- “ This is why you should prioritize video OTT advertising in 2020…
In our last article on video OTT advertising written in Dec 4, 2019- “ This is why you should prioritize video OTT advertising in 2020…
Disney+ Hotstar has 41% share of Indian online video subscription market: Omdia. The OTT platform’s subscription base tripled in less than a year, from 8…
Growth in television ad volumes across all genres seen in January and February this year has been further consolidated in March with 456 million seconds…
Total TV owning households grew 6.9% to reach 210 mn in 2020: BARC. According to BARC’s TV universe estimate for 2020 the number of TV…
GroupM in association with Exchange4Media has released a report “Voicebox: Give your brand a voice”. Some of the highlights of the report include: There are…
What is Mediasmart? Mediasmart is a self-serve mobile programmatic platform which provides an integrated mobile advertising solution to advertisers, trading desks and agencies. The software…
The year 2020 was a watershed moment for India’s digital adoption. The latest issue of Google’s annual report- The Year in Search highlights the three…
This article would cover: Snapshot of a Twitter conversation among several Indian marketers on the best advertising platforms for tier 2 & 3 cities Why…
Amazon and Flipkart lead ad volume share of online shopping category: TAM AdEx. Ad Volumes category on television grew by 5 per cent in Y…
Noida may allow operators to use 25% of e-cycle stations for ads. The ambitious rent-a-bike facility was supposed to take off a year ago, but…