Category Development Index (CDI)
The Category Development Index (CDI) is a metric used in marketing and advertising to measure the potential of a specific product category within a particular…
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Newspaper Editorial
A newspaper editorial is a written opinion piece published in a newspaper that represents the viewpoint or stance of the editorial board or the newspaper’s…
Cross Device Targeting
Cross Device Targeting is a technique used in digital advertising to target and deliver ads to users across multiple devices, such as smartphones, tablets, and…
Ad Serving
Ad serving refers to the process of delivering advertisements to users’ screens or devices through ad servers. Ad servers are technologies or platforms that facilitate…
Full Page Ad
A full page ad is a type of newspaper advertisement that occupies an entire page of a newspaper. It provides advertisers with maximum space to…
Ad Pod
An ad pod refers to a sequence of multiple advertisements that are played back-to-back during a designated commercial break. Ad pods are used in various…
Advertising Video On Demand (AVOD )
AVOD stands for Advertising Video On Demand, which refers to a digital content distribution model where viewers can access video content for free but are…
Gross Rating Points (GRP)
Gross Rating Points, commonly referred to as GRPs, is a metric used in advertising and marketing to measure the reach and frequency of an advertising…
Customer Retention Rate
Customer Retention Rate refers to the percentage of customers or clients that a business successfully retains over a specified period. It is a metric used…
Programmatic Advertising
Programmatic advertising refers to the automated buying and selling of digital advertisements through real-time bidding (RTB) systems. This technology-driven approach uses algorithms and data to…