Athletes as Brand Ambassadors
Definition of Brand Ambassadors Imagine spotting your favorite athlete in a trendy ad, showcasing a brand that captivates your interest. That’s the power of athletes…
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10 Benefits of Online Advertising for Brands in 2024
Traditionally, Advertising efforts were confined to local billboards and newspaper ads, limiting businesses’ reach. As we fast forward to 2024, online advertising has become a…
Top Sports Marketing Strategies and Examples
Think about your favorite sports memory – the spine-tingling goal, the breathtaking slam dunk, or the heart-pounding finish at the finish line. Now, think about…
Ads that Captivated Audiences at the 2023 Cricket World Cup
As the ICC Men’s Cricket World Cup 2023 sweeps through India, it’s not just the matches that are keeping fans excited. This week, the stakes…
BookMyShow Advertising- Types, Targeting Options & Facts
Introduction BookMyShow is India’s leading online entertainment ticketing platform, offering tickets to movies, plays, concerts, sports events, and more. It was founded in 2007 by…
Is it time for brands to think beyond cricket?
Introduction In late August 2023, there was a notable increase in India’s national pride, driven by a series of remarkable occurrences. These included the successful…
How to Promote Your YouTube Channel | 10 Best Ways
YouTube has become a real juggernaut, hasn’t it? It’s a place where millions of content creators are duking it out for those precious seconds of…
Is sports consumption only limited to male population in India?
Introduction In the realm of sports, gender parity has long been an elusive goal, with a historical imbalance that has persisted for generations. However, in…
What is Brand Campaign? Objectives, Effectiveness and Brand Lift Studies
What is a Brand Campaign? A Brand Campaign is a strategic marketing initiative undertaken by a company or organization to create, enhance, or maintain its…
World Cup 2023: Ad revenue to surpass Rs 2,000 crore amid festive cheer
The upcoming ODI (One Day International) Men’s Cricket World Cup, scheduled during the festive period, is anticipated to generate over Rs 2,000 crore in advertising…