Cross-Channel

Cross-channel refers to a marketing approach that involves integrating and coordinating marketing efforts across multiple channels or platforms to deliver a unified and seamless customer…

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Category Development Index (CDI)

The Category Development Index (CDI) is a metric used in marketing and advertising to measure the potential of a specific product category within a particular…

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Newspaper Editorial

A newspaper editorial is a written opinion piece published in a newspaper that represents the viewpoint or stance of the editorial board or the newspaper’s…

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Cross Device Targeting

Cross Device Targeting is a technique used in digital advertising to target and deliver ads to users across multiple devices, such as smartphones, tablets, and…

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Ad Serving

Ad serving refers to the process of delivering advertisements to users’ screens or devices through ad servers. Ad servers are technologies or platforms that facilitate…

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Full Page Ad

A full page ad is a type of newspaper advertisement that occupies an entire page of a newspaper. It provides advertisers with maximum space to…

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Ad Pod

An ad pod refers to a sequence of multiple advertisements that are played back-to-back during a designated commercial break. Ad pods are used in various…

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Advertising Video On Demand (AVOD )

AVOD stands for Advertising Video On Demand, which refers to a digital content distribution model where viewers can access video content for free but are…

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Gross Rating Points (GRP)

Gross Rating Points, commonly referred to as GRPs, is a metric used in advertising and marketing to measure the reach and frequency of an advertising…

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Customer Retention Rate

Customer Retention Rate refers to the percentage of customers or clients that a business successfully retains over a specified period. It is a metric used…

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