Adex
Adex, short for advertising exchange, is a digital marketplace where publishers and advertisers can buy and sell ad inventory programmatically. It enables real-time bidding, automated…
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Ad Unique User
Ad unique user refers to an individual user or customer who is identified and tracked across multiple devices or platforms. It allows advertisers to deliver…
Ad Unique Browser
An ad unique browser refers to a specific web browser that receives unique advertising impressions. It tracks individual browsers across multiple websites or platforms to…
Top 10 Advertising Myths You Should Know
In today’s digital age, where information spreads like wildfire, it’s easy to get caught up in misconceptions and half-truths. But fear not, because we are…
Bid Rate
Bid rate refers to the percentage of impressions that result in a bid during an online advertising auction. It indicates the level of interest advertisers…
Functions of Advertising – Importance & Purpose
In today’s fast-paced and highly competitive business environment, advertising is crucial in promoting products, influencing consumer behavior, and driving business success. Advertising is a strategic…
Competitive Separation
Competitive separation refers to the practice of ensuring that advertisements from competing brands or similar products/services are not displayed within close proximity or in direct…
Universal Ad Package (UAP)
Universal Ad Package (UAP) refers to a standardized set of ad specifications and guidelines created by the Interactive Advertising Bureau (IAB). It provides a consistent…
Unduplicated Audience
Unduplicated audience refers to the unique individuals or users who have been exposed to a particular advertising campaign or media content. It represents the total…
Click Stream
A click stream refers to the sequence of web pages or content that a user navigates through while browsing a website or interacting with online…