Use of Social Media To Promote Food And Beverage Brands
In the bustling landscape of India’s food and beverage brands, social media has emerged as a pivotal battleground for brands striving to captivate the palates…
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Jio Cinema’s Game-Changing Metric Shift from Concurrent to Cumulative Views
JioCinema, the official streaming partner for the ongoing India-Australia T20I series, has transitioned from displaying concurrent views to cumulative views during matches. The initial game…
The Rise of Augmented Reality and Virtual Reality in Real Estate Marketing
Welcome to the dynamic and ever-evolving world of Indian real estate, where the advent of Virtual Reality (VR) and Augmented Reality (AR) is creating waves…
Karthick on Digital Advertising Year-End Trends
The festive season is getting massive this year, and the year end will be even bigger for brands. Today we have with us Media Planning…
Sports Sponsorship and EdTech : Everything you need to know
The intersection of EdTech and sports sponsorship represents a dynamic fusion of two seemingly disparate realms: educational technology and the world of sports. EdTech, a…
Role of Sports in the Connected TV Revolution
Sports marketing has always been a harbinger of innovation, pushing the boundaries of technology and viewer experience. In this era of digital transformation, a new…
Did Jiocinema Cross 15 Cr Concurrent Viewership?
During the live streaming of the 2nd T20I match between India and Australia on JioCinema, a surprising event occurred as the viewership counter on the…
ICC Men’s Cricket World Cup 2023 nets Rs3300 crore in ad revenue, welcomes 215 new brands
Despite the disappointment of not clinching the cup, advertisers exhibited remarkable resilience during the ICC Men’s Cricket World Cup 2023. Industry experts note that the…
10 Advantages of Sports Marketing
Ever wondered why your favorite teams have those cool logos on their jerseys or why there are ads all over the stadium during a game?…
Jaipur Pink Panthers develop commercial partnership with PVR INOX
In a significant move ahead of the Pro Kabaddi League (PKL) 2023-24 season, the Jaipur Pink Panthers have announced a new commercial partnership with PVR…