Top 10 Uses of AI for Marketing in 2024
Artificial Intelligence is on a mission of making an impression in almost every domain. AI is redefining the relationship between humans and the means of…
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Cross Platform Advertising
Cross-platform advertising refers to the practice of promoting a product, service, or brand across multiple platforms or channels, targeting a diverse audience and maximizing the…
Ad Slot
An ad slot refers to a designated space or position within a website, mobile app, or other digital platforms where advertisements are displayed. It represents…
Multi Platform Campaign
A multiplatform campaign refers to a marketing campaign that utilizes multiple channels, platforms, or media to reach and engage with a target audience. It involves…
Net Reach
Net Reach refers to the total number or percentage of unique individuals or households within a target audience who have been exposed to an advertising…
Max CPC / Bid
Max CPC (Cost Per Click) or Bid refers to the maximum amount an advertiser is willing to pay for each click on their advertisement in…
Cross Screen Measurement
Cross Screen Measurement refers to the process of tracking and analyzing user interactions and engagement across multiple screens and devices, including smartphones, tablets, computers, smart…
Ad Rank
Ad Rank is a metric used in online advertising auctions to determine the position and prominence of an advertisement within search engine results or display…
Supply-Side Platform (SSP)
A Supply-Side Platform (SSP) is a technology platform used by publishers to manage and optimize the sale of their digital advertising inventory. It enables publishers…
Ad Transfers
Ad transfers refer to the process of moving or transferring advertising assets, such as creative materials, ad campaigns, or ad data, from one platform or…