Maximizing Sports Sponsorship Return on Investment
Sports sponsorship has become a significant marketing tool for brands and companies seeking to enhance their visibility and connect with target audiences. However, investing in…
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7 B2B Cold Calling Tips in 2024
In today’s competitive business landscape, B2B sales professionals face numerous challenges when it comes to acquiring new clients and generating revenue. One traditional approach that…
A Complete Guide to Asia Cup and ICC Men’s CWC 2023 Advertising on Disney+ Hotstar.
Harnessing the Magic of Sports Advertising In this shimmering cosmos of content consumption, sports rule the realm like no other. Few spectacles capture our collective…
Major Sports Marketing FAQs You Should Know
A Major Sports Marketing FAQs You Should Know What is sports marketing? Sports marketing is the process of planning, executing, and evaluating marketing strategies for…
Cross Media Measurement
Cross media measurement refers to the process of evaluating and analyzing audience engagement, reach, and effectiveness across multiple media platforms or channels. It involves the…
Consolidated Viewing
Consolidated viewing refers to the practice of aggregating or combining the viewership data from various sources or platforms to provide a comprehensive view of audience…
Consolidated Audience
Consolidated audience refers to the combined or aggregated viewership or readership of multiple media channels, platforms, or publications. It represents the total number of unique…
Co-viewing
Co-viewing refers to the simultaneous viewing of media content, such as TV shows, movies, or online videos, by multiple individuals in the same physical location….
Advanced TV
Advanced TV refers to the integration of digital advertising capabilities into traditional television channels and devices. It encompasses various technologies, such as connected TVs, smart…