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World Cup 2023 exceeded projected ad revenue, with a twofold increase in digital ad spending compared to the 2019 edition. The boost is attributed to…
The recent Cricket World Cup 2023 (CWC’23) has proven to be a boon for the advertising industry, generating a substantial boost in ad revenue. Industry…
Hey there, sports fan! You know, when we’re cheering on our favorite teams, it’s hard not to notice the array of logos and brands plastered…
In the fast-paced world of Indian sports, the real match is played behind the scenes, where sports marketing firms jockey for positions to connect brands…
India’s culinary landscape is a tapestry of flavors and techniques, deeply rooted in history and regional traditions. The country’s vast geography and varied climate zones…
In the ever-competitive world of online streaming platforms, Disney+ Hotstar made a bold move by offering free streaming of the ICC Men’s Cricket World Cup…
In a spectacular display of digital viewership, Disney+ Hotstar has shattered global live streaming records as 44 million viewers tuned in to watch former Indian…
What is “frequency” in the ad glossary? Advertising frequency refers to the number of times an advertisement is presented to a target audience within a…
Imagine you’re all set for a thrilling night of watching your favorite sports team face off against their arch-rivals. You’ve got your snacks, your lucky…
Sports advertising can indeed be a winning strategy for small and medium-sized businesses (SMBs), but like any game plan, success depends on the approach and…