Driving Dreams: How Spinny Turned IPL Fervor into Market Domination
About Spinny In 2015, four visionaries – Niraj Singh, Ramanshu Mahaur, Mohit Gupta, and Ganesh Pawar- sat together with a shared dream. They saw a…
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SCORE Has Identified Tata Salt, Dream11, and Sprite As Some of The Top Advertisements During IPL 2024
The survey encompassed 36 cities, including metros, tier 1-2-3 towns, and NCCS A/B, resulting in SCORE ranking the top 10 ads that performed best during…
Indexed Ad Volumes for IPL 17 on TV Witness 16% Growth in First 55 Matches
According to the latest update from TAM Sports-IPL 17 ad report, the indexed ad volumes per channel for IPL 17 on television have surged by…
Star Sports Unveils ‘Star Deals’ to Elevate Second Screen Engagement During IPL Broadcasts
Star Sports is revolutionizing television advertising with the introduction of an innovative solution aimed at enhancing viewer engagement during IPL matches. The groundbreaking solution, dubbed…
IPL 2024 Experiences a Groundbreaking Television Broadcast with Unprecedented Features
The ongoing Indian Premier League (IPL) 2024 has been captivating audiences with its exceptional performances, creating an electrifying atmosphere. However, those fans who prefer to…
The Transformation of IPL Viewership: Shifting from TV to Digital Supremacy
Digital platforms have revolutionized the way we experience the IPL. It’s no longer just about watching the game, it’s about immersing yourself in the electrifying…
Uday Shankar Reveals: JioCinema Aims for Record-Breaking 600 Million IPL Viewership Across Digital and CTV Platforms
Uday Shankar, Vice Chairman of Viacom18, highlighted JioCinema’s ambitious goal of reaching 600 million viewers for IPL across Digital and CTV platforms. He emphasized the…
E-commerce and gaming take the spotlight as the leading advertisers for IPL 2024.
Television Advertising saw a 9% percent increase in growth in comparison to 2023 in just the first 31 matches of Indian Premier League 2024. There…
IPL 17 Advertising Boom: TAM Report Reveals 59% Category Growth & 38% Surge in Advertisers
In the most recent season of the Indian Premier League (IPL), which consisted of 31 matches, the advertising landscape experienced significant growth and development compared…
JioCinema’s Viewer Favorites: IPL 2024’s Top 5 Most-Watched Encounters
In the electrifying kickoff to the IPL 2024 season, the clash between Chennai Super Kings (CSK) and Royal Challengers Bangalore (RCB) witnessed an unprecedented surge…