200 Million Viewers Tune into JioCinema for Opening 6 IPL Matches In IPL 2023, JioCinema was able to increase its viewership to 449 million. First…
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What is Traditional Marketing? Definition, Types and Examples
Traditional marketing has been a fundamental part of businesses’ promotional strategies for years. It involves using offline channels to connect and engage with target audiences….
What is Direct Response Marketing? Benefits and Examples
Direct response marketing is an active and outcome-oriented approach that enables businesses to prompt immediate action from their target audience. In a saturated marketing landscape,…
7 Surprising Facts About the Psychology of Advertising
The field of Advertising Psychology reveals the complex mechanisms that influence consumer behavior and determine the success of marketing campaigns. In the ever-changing world of…
How Influencers Affect Online Buying Behavior?
Do you sometimes immerse yourself in your social media that then suddenly, you are on a stillness due to a familiar influencer who just sold…
Dissecting Meghalaya Tourism’s World Cup 2023 Sports Campaign with Disney+ Hotstar
Product/Service Landscapes, misty hills, and abundant cultural heritage are sure to catch every traveler’s heart when traveling on a tour of Meghalaya. It is a…
JioCinema, ShareChat & Moj Forge Partnership to Bring Compact Sports Content to Wide Audience
The arrangement grants JioCinema access to the expansive user network of ShareChat and Moj, which together account for more than 325 million users. ShareChat and…
Top 10 Most Watched Sports in India 2025
India, a country rich in traditions and sports fervor through the years, has observed a wide spectrum of sports taste from its citizenry. While marching…
What is Advertising Campaign Planning? Process and Factors
In the exciting world of business, getting noticed is absolutely essential. That’s where Advertising Campaign Planning comes in as the genius behind the scenes, creating…
Viacom18 signs multi year strategic deal with Moloco for Ad serving on JioCinema
Advertising is one of the key modules for revenue generation on streaming platforms and to streamline the process of Ad serving Viacom18 has signed a…