Top 10 Pre Testing and Post Testing Methods in Advertising
In the fast-paced world of advertising, ensuring your campaigns are effective before and after launch is essential for success. Pre-testing methods help evaluate an ad’s…
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What is Fashion Influencer Marketing? Strategies, Benefits & Examples
Journey into the dynamic mosaic of Indian fashion influencer marketing, where custom thrives alongside trailblazing and cultural inspirations merge with digital innovation. The landscape is…
Top 10 Trends Shaping Digital Advertising in 2024
In 2024, it’s much more than simply pretty banners. This sort of thing involves the ability to know what you’re going to do before you…
Sports Marketing’s Playbook For Turning Fans Into Customers
Suppose a universe such that every chat, cheers and any spirit combustion about sports has not just the elements of passion but also an opportunity…
7 Ethics in Advertising | It’s Importance and Effectiveness
In today’s consumer-driven world, advertising plays a significant role in shaping our perceptions, influencing our choices, and driving economic growth. However, with great power comes…
Cricket Events Dominate Screens in 2023 with Record-Breaking Viewership Numbers
With respect to Indian sports broadcasting, 2023 was a year of sports achievements that had never been equaled before, especially in cricket. This sprint of…
Disney Star Pitches the U-19 World Cup to Advertisers
Disney Star is actively engaging advertisers and media agencies for the upcoming ICC Under-19 Cricket World Cup, set to commence on January 19 in South…
Powerful Methods of Measuring Advertising Effectiveness
In the ever-evolving landscape of digital marketing, understanding the impact of advertising efforts is paramount for businesses aiming to thrive in a competitive environment. Understanding…
MTA Full Form | Multi-Touch Attribution
What does MTA stand for ? MTA Full Form, i.e. Multi-Touch Attribution, serves as a cornerstone in marketing analytics, representing a sophisticated approach to understanding…
CCX Full Form
What does CCX stand for? CCX stands for Cross-Channel Experience, a holistic approach to delivering a seamless and integrated experience for users across multiple channels…