E-commerce and gaming take the spotlight as the leading advertisers for IPL 2024.
Television Advertising saw a 9% percent increase in growth in comparison to 2023 in just the first 31 matches of Indian Premier League 2024. There…
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IPL 17 Advertising Boom: TAM Report Reveals 59% Category Growth & 38% Surge in Advertisers
In the most recent season of the Indian Premier League (IPL), which consisted of 31 matches, the advertising landscape experienced significant growth and development compared…
JioCinema’s Viewer Favorites: IPL 2024’s Top 5 Most-Watched Encounters
In the electrifying kickoff to the IPL 2024 season, the clash between Chennai Super Kings (CSK) and Royal Challengers Bangalore (RCB) witnessed an unprecedented surge…
JioCinema Presents Budget-friendly Advertising Opportunities for SMBs During IPL 2024
JioCinema, the Indian over-the-top media streaming platform owned by Viacom18, has introduced a targeted advertising campaign aimed at small and medium-sized businesses (SMBs) during the…
IPL 2024: Disney Star Captures Massive 168 Million TV Viewers on its Incredible Debut Day!
Disney Star achieved its highest ever opening day television viewership for the Indian Premier League (IPL), as 168 million viewers tuned in to watch the…
IPL 2024’s Viewership has Surged, Attracting Sponsors’ Attention
The Indian Premier League 2024 has commenced with a remarkable increase in viewership, leading to a surge in sponsor interest. On the opening day, Disney…
Dissecting PhonePe IPL 2021 Sports Campaign
Product/Service Just ten years ago, there were lots of difficulties and obstacles to deal with when people wanted to make online bill payments and otherwise…
Media Trivia- Based on IPl 2024 Sponsors
Let’s dive into the buzzing world of IPL 2024, focusing on the big players behind the scenes – the sponsors! Media Trivia: IPL 2024 Sponsors…
IPL 2024: Ad Deal Delays Leave Broadcasters in Suspense
With the IPL 2024 scheduled to commence on March 22nd, there is an underlying sense of cautiousness in the air among broadcasters who are poised…
Pitch Perfect: How IPL, Mobile Innovations, and Advertising Are Changing the Game
The Indian Premier League isn’t merely a typical cricket competition; it’s a celebration. Since its inception in 2008, the Indian Premier League (IPL) has blossomed…