Top 10 Media Buying Platforms in 2024
What is Media Buying? Media buying is like shopping for ad space or airtime—but on a much larger scale. It’s about strategically choosing where and…
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Unusual Timing of T20 Cricket World Cup Matches Impacts TV Viewership
The ongoing ICC T20 Men’s World Cup has witnessed a notable 8% decline in TV ratings for its first 30 matches compared to 2022, despite…
8 Different Types of Media Buying You Should Know
Media buying is the process of purchasing advertising space and time on various media platforms with the goal of promoting a product, service, or brand…
7 Challenges of Cross-Channel Marketing and How to Overcome Them
In today’s digital landscape, consumers interact with brands across multiple channels, making cross-channel marketing an essential strategy for businesses aiming to provide a seamless and…
How to Measure TV Advertising Effectiveness
In today’s competitive marketing landscape, television remains a potent platform for reaching broad audiences and influencing consumer behavior. However, for advertisers and marketers, understanding the…
AI’s Future in Software Marketing: Personalization and Automation
Imagine a world where marketers don’t have to guess at the consumer’s potential likes and dislikes- instead, the campaign is perfectly tailored to the consumer….
What Is Reminder Advertising and Why Do We Need It?
In the huge market of ideas and products, capturing initial attention is only a tiny part of the battle. The true challenge lies in sustaining…
Big Score: T20 World Cup Ad Revenue Set Double to Rs 2,000 Crore
Advertisers are flocking to the T20 World Cup, fueled by Disney Star’s recent announcement of free streaming for the event. Media agency executives and industry…
What is Roadshow Marketing? Types, Benefits and Examples
Roadshow marketing has emerged as a dynamic strategy for brands to connect with their target audience. Roadshow marketing involves taking a company’s message, products, or…
Top 10 Customer Retention Strategies to Follow in 2024
In 2024, it is crucial for businesses to focus on customer retention in order to achieve sustainable growth and stay ahead of the competition. With…