Advertising made simpler for you. Read about new Advertising Trends, Campaigns, and Strategies.
What is Rural Marketing? Rural marketing is the process of developing, pricing, promoting, and distributing products and services specifically tailored to rural consumers. It involves…
In the pharma industry, marketing goes beyond catchy slogans and graphics; it’s complex and ever-changing. While traditional methods have their place, relying solely on them…
Billboards are a traditional yet impactful advertising medium, offering unique, high-visibility exposure. Although they don’t provide measurable impressions, they remain a crucial and effective form…
Assam, a vibrant state in Northeast India, boasts a rich cultural heritage and a deep-rooted love for music and entertainment. Radio remains a beloved medium…
In a recent afaqs panel discussion, experts explored how marketers can leverage connected TV (CTV) and retail media to reach consumers more effectively. As traditional…
What is Programmatic Advertising? Programmatic advertising is the automated buying and selling of online advertising. This process uses artificial intelligence (AI) and real-time bidding (RTB)…
As the world gears up for the Paris Olympics in 2024, a reflection on the groundbreaking viewership statistics of the Tokyo 2020 Olympics provides a…
In 2024 Paris is not only going to play the hosting country for the Olympics but it is going to welcome an ode to advertising…
Wimbledon, the crown jewel of tennis tournaments, captivates global audiences with its blend of tradition, elegance, and thrilling athleticism. Held annually in London, this prestigious…
In 2024, Below-the-Line (BTL) advertising is evolving rapidly, offering brands more opportunities to connect with their audiences in meaningful and personalized ways. Unlike traditional Above-the-Line…