Deceptive Patterns in top Indian app: An ASCI Report
At the heart of this study is a pressing question: How can we align business goals with the safeguarding of user interests? In the rush…
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Dissecting Hamleys Influencer Marketing Campaign
Product/Service Hamleys, a renowned toy retailer, offers a magical shopping experience for both children and adults. The brand is well-known for its high-quality toys, games,…
What is Advertising Media? Types, Importance and Strategies
Advertising Media serves as the lifeblood of marketing efforts, acting as the conduit through which brands communicate with their audience. In today’s dynamic landscape, understanding…
Yoga Bar: Redefining the Health-Food Industry
When it comes to health-focused snacks in India, Yoga Bar has carved out a space as unique as its name. Founded in 2014 by sisters…
Tanishq’s Marketing Strategy: From Trust to Trendsetter
Tanishq, a brand under the Tata Group, has grown from its inception in 1994 into India’s most beloved jewellery retailer. Known for its transparency, customer-centric…
Rooh Afza’s Marketing Strategy: 100 Years of Iconic Excellence
Rooh Afza is more than just a beverage; it’s a cultural phenomenon. Established in 1907 by Hakim Abdul Majeed in Delhi, this ruby-red syrup has…
Quikr’s Strategic Evolution: From Classifieds to Digital Powerhouse
Quikr’s journey from a modest online classifieds platform to a multi-vertical digital giant is a masterclass in innovation, customer-centricity, and adaptability. Founded in 2008, Quikr…
OYO’s Marketing Strategy: Transforming the Hospitality Industry
OYO Rooms, founded by Ritesh Agarwal in 2013, stands as a testament to innovative thinking in the hospitality sector. Starting with a single hotel in…
Jio’s Marketing Strategy: Transforming India’s Telecom Sector
Jio’s transformation from a newcomer to a telecom giant has been nothing short of remarkable. What began as a bold experiment in 2016, offering free…
Indigo Airlines’ Strategy: Low-Cost Excellence & Growth
Indigo Airlines, a name synonymous with affordable and efficient air travel, has soared high in the Indian aviation market since its inception in 2006. From…