Advertising made simpler for you. Read about new Advertising Trends, Campaigns, and Strategies.
Key Takeaways: TV advertising during General Elections 2019 is the most cost-effective options compared to advertising during IPL 2019 and ICC Cricket World Cup 2019….
Abstract The following article contains an evaluation of TV viewership pattern for last 10 weeks. It gives us insights about how India watched television in…
What is Amazon Marketing Services (AMS)? Amazon Marketing Services (AMS) is a suite of advertising tools provided by Amazon to help sellers and vendors promote…
What is ASO? App Store Optimization (ASO) is the process of improving an app’s visibility and ranking in app stores such as Google Play and…
TV Advertising is Dead? Tell That to 177 Million Cricket Fans who watched Ind vs Pak on 23rd Feb 2025. There’s a common belief in…
What is Search Everywhere Optimization? Search Everywhere Optimization is an advanced SEO strategy that extends beyond traditional search engine optimization. It is designed to make…
What is the Advertising Process? The advertising process is a structured approach businesses follow to create, execute, and optimize promotional campaigns. It encompasses various stages,…
Advertising Elasticity of Demand (AED) is a crucial metric that gauges how sensitive the demand for a product is to changes in advertising expenditure. In…
Keyword research is a fundamental practice in digital marketing, serving as the cornerstone for effective search engine optimization (SEO) and content strategies. By understanding the…
Advertising is no longer just about placing ads and hoping for the best. Today, it’s about strategy, precision, and results. Businesses need more than just…