Roadshow Advertising Agency in Bangalore

Amidst the throbbing market of Bangalore, there seems to be another rhythmic beat that is palpable for those who are not afraid of standing out! Roadshow Advertising Agency is where advertisers take to the road as their canvas in a unique fashion. Engage yourself with us and you can get your brand rolling and moving across the streets of Bangalore. 

Making a first impression on the market has never been easier with our interactive roadshow solutions which will engage your audience no matter whether it’s a new product or a renewed version of an old product. Come and join us and let’s flood your branding efforts with an unforgettable road trip!

What is Road Show Advertising?

On-road or road show advertising is an active marketing technique that involves moving advertisements for a brand and its products towards potential consumers through convoy promotions. It generally refers to promotional activities that involve branded vehicles, particularly those with custom-built units like mini-vans or trucks with trademark imprints and sometimes, details of a touch-and-feel nature. These vehicles take the brand to various destinations and also makes it possible for the brand to reach as many people as possible in different geographical regions.

The main cause of road show advertising is to make a face of entertainment in a manner where the consumer embraces and investigates what is in offer. This is because it means that there is direct communication between the business and the consumer- this can go a long way in brand creation and customer retention. These road shows are at times accompanied by demonstrations, tasting, game shows and even handouts of brochures that makes the participant leave with positive feelings towards the product.

Before anything else, you must establish what the primary goal of  your roadshow is. This is the most important factor to consider because it will drive the rest of the planning process. The most common objectives are: 

• Increase brand awareness
• Generate leads
• Launch a new product 
• Build  relationships with partners or  clients 
• Set up a brand experience that leaves a lasting Impression. 

With your objective to hand, you need to identify the specific people to whom you’ll be exhibiting. The target audience should be specific, taking into account their age, gender, income level, profession, interests and/or geographical location. 

If you are promoting a new product/service, you want to put it in front of  those within the age range of people who usually purchase that type of product. This will give your sales team the best chance of  turning potential customers into actual and hopefully repeat, paying the customers after the exhibition roadshow has ended. 

In this digital age, social media is used even to hire a professional to create eye- catching visuals  and engaging copy to push interest and encourage sharing- hashtags and geo-targeting is also a good way to specific and zone in on your audience.

Social media marketing is a cornerstone of roadshow marketing because unless you increase brand awareness and let them know where your brand will be exhibiting via social media, how would your customer base know where to find you? Get to grips with them to set your roadshow off to a great start. 

Key benefits of road show advertising include:

• A road show also has advantages of reaching as many areas within its circuit and people of different demographics.
• It offers the opportunity for direct contact with potential consumers, which could be more effective and well save compared  to advertisements.
• The ad media/pop can be appropriately styled and what is displayed within the advertisement can also be appropriately chosen depending on its location.
• A desire for vehicle livery and events creates focus and attention to the brand across the public domain, increasing its recognition.

Roadshow Advertising Agency in Bangalore 

1. The Media Ant:

The Media Ant is one stop roadshow advertising agency specializing in creative and exciting adverts for their clients. An expert in designing interactive road shows that enable brands to connect with targeted consumers, The Media Ant provides a spectrum of services of brand roadshow planning, executing and evaluating.

Their services span across different sectors, making it possible for brands to display goods and make demonstrations thereby acquiring a direct access to potential customers. Being an innovative digital marketing agency, The Media Ant primarily aims at achieving tangible outcomes and ROI, nonetheless, the agency makes sure to also dwell on strategic brand promotion that fosters memorable experiences and effective customer engagement, which is why the agency can be considered a perfect fit for businesses seeking to have a significant impact on their target market.

2. Excellent Publicity: 

Excellent Publicity is a well-known roadshow advertising agency that has garnered significant attention in the industry due to their elaborate ideas and services. Establishing its roots as a company with the vision to offer innovative methods of promotions, the agency was formed to offer its expertise in the field of road shows that offer first hand and real-time interactions with the public. Such roadshows are effective in creating awareness and adoptions of products and services through demonstration sessions for potential buyers.

Being highly result-oriented with a unique focus on event execution, Excellent Publicity presents every campaign as a unique case, thus providing its clients with the best results. Thanks to their detailed and professional approach to organizing logistics and inventiveness in creating a campaign, they are the ideal choice for companies that aim to increase their market share using experiential marketing.

3. Sparkles Network:

Sparkles Network is a holistic advertising agency located in Bangalore, India, which started its operations in the year 2008. They handle a wide scope of services including print media, electronic media, new media and outdoor advertising. Sparkles Network is especially notable when it comes to advertising targeting particular consumers; it works with large companies and small businesses alike.

This ability encompasses road show advertising where the agency innovates and comes up with appealing and effective mobile advertising options. These roadshows are designed according to the interests of the audience where these roadshows are supposed to be set up; portable and easy to set up roadshows make Sparkles Network a perfect platform for all those businesses which are in search of an ideal platform to create a lasting promotion experience.

4. 5 Star Advertising: 

5 Star Advertising is one of the leading road show advertising agencies and commonly associated with excellence triangular mobile bill-boards and visually attractive and interactive direct public participation advertising media. They are a mobile marketing tour provider; they create branding and structural designs especially for the vehicles to achieve the best results in advertising brands and products to different places. 

Even where one contacts them for simple services like event management, designing of exhibits, or logistical support for an event, the company has everything one might need from planning to implementation. This company stands out for delivering High-impact branding that helps to create strong memorable associations with the product and enhances consumer engagement. This means that their main strength is in the ability to transform spaces that would otherwise be ‘normal’, into spaces with high energy and visibility for brands and products. Hence making them ideal for corporate roadshow marketing solutions.

5. Mind Blue LLP: 

Mind Blue LLP is a niche Road show Advertising Company that has gained immense reputation in its field for over two decades for its creations in road show mobile animation advertising. They are more inclined towards concept-specific roadshows that are built for clients’ requirements; these concept vehicles are specifically built to move across certain areas, targeting people so that brand visibility is easily perceived and accepted by the audience.

The packages that Mind Blue LLP provides to their clients include event management services, route planning and lastly, interactive segments which make the campaigns interesting and fruitful. They offer a comprehensive service in digital and traditional marketing so that clients are not confused with where the two meet. This agency is especially effective in delivering knowledge about the targeted locations to create effective campaigns, which therefore catapult high influence promotion.

FAQs on Road Show Advertising?