The ICC Cricket World Cup 2023 experienced a notable 55 percent surge in advertisements featuring celebrity endorsements compared to the 2019 edition.
In this year’s tournament, sports personalities became the most sought-after figures for brand endorsements, constituting 58 percent of the total endorsements—a significant increase from the 26 percent recorded in the 2019 season. Conversely, film actors observed a decline in their endorsement share, decreasing from 60 percent to 30 percent.
Rahul Dravid, the coach of Team India, emerged as a dominant figure in the endorsement landscape during the ICC Men’s Cricket World Cup 2023, securing the top positions in both overall and sports celebrity rankings.
The top five sports personalities in terms of endorsement popularity were Rahul Dravid, M S Dhoni, Rohit Sharma, Rishabh Pant, and Shubman Gill.
The top five overall endorsers were led by Rahul Dravid, followed by Shahrukh Khan, M S Dhoni, Rohit Sharma, and Rishabh Pant.
Leading advertisers included Vishnu Packaging, K P Pan Foods, Sporta Technologies, Bharat Petroleum Corporation, and Coca Cola India.
The top five brands featured Vimal Elaichi Pan Masala, Kamla Pasand Silver Coated Elaichi, dream11.Com, Bharat Petroleum Mak, and Thums Up.
In the realm of celebrity couples, Ajay Devgan/Kajol, Akshay Kumar/Twinkal Khanna, Anushka Sharma/Virat Kohli, Ranbir Kapoor/Alia Bhatt, and Deepika Padukone/Ranveer Singh took the lead.
