Insurtech brand Probus Insurance has once again joined forces with Disney+ Hotstar for the Pro Kabaddi League 2023, reprising their role as the exclusive partner for the Action Replay bug. This collaboration features Bollywood star Hrithik Roshan, the brand ambassador for Probus. Following the league’s remarkable viewership of 435 million in the previous season, spanning a broad audience from passionate sports enthusiasts to casual viewers, the Pro Kabaddi League has solidified its position as one of the country’s most-watched sporting events, second only to the IPL.
Probus Insurance aims to leverage this partnership to extend its reach to the rural belt, where the Pro Kabaddi League has gained popularity, turning the sport into an aspiration for people in Tier 2 and 3 cities. Rakesh Goyal, the managing director of Probus, expressed that the collaboration aligns with their brand ethos, allowing them to connect with diverse segments of the population and further enhance the purpose of this association.
