Headlines: Top Media Ad News in India for the Week (10th-17th Aug)
1. Fever FM maintained it’s lead in Mumbai and Delhi, while Radio City tops in Bangalore and Radio Mirchi in Kolkata in week 23rd-26th (Ram…
1. Fever FM maintained it’s lead in Mumbai and Delhi, while Radio City tops in Bangalore and Radio Mirchi in Kolkata in week 23rd-26th (Ram…
1. Google has launched Ads Transparency Spotlight, a tool to offer more transparency to its users about the ads they see. Now Google display ad…
Omnicom Mediagroup has released a report “COVID- 19: The impact on Media Consumption of Indians”. The report provides comprehensive insights into the evolving media consumption…
1. GroupM’s Kinetic Worldwide has announced a launch of their OOH planning tool- IOM (India On Move). The tool will help in understanding the audience…
1. The Hindu to discontinue its Mumbai edition, will however maintain it’s presence in the Mumbai market through its national edition. 2. Times Internet has…
1. According to TAM AdEx-Television Advertising Report-II for period Mar-Jun’20, GEC (General Entertainment Channel) witnessed the growth of almost 74% in average ad volumes in…
1) Taboola has released Indian Readership Insights which reveals the latest readership trends for most read topics during the lockdown in India. Highlights: 4X more…
1. The online music consumption in India saw a 13% rise during the lockdown period- Gaana 2. TV advertising witnessed a surge of 10% in…
1. Zee5 has launched an OOT platform for kids- ZEE5 Kids. The platform encompasses various kids genres in 9 different languages. The platform will be free…
1. Disney has postponed the launch of it’s streaming app Disney +, the launch will be rescheduled when the IPL starts. 2. Tokyo Olympic, one…