What is the Meaning of TRP & How it is calculated?
In the world of media and advertising, TRP and GRP are two important metrics used to measure the popularity and effectiveness of TV programs and…
In the world of media and advertising, TRP and GRP are two important metrics used to measure the popularity and effectiveness of TV programs and…
Today, startups must have a strong online presence to effectively reach and engage with their target audiences. The most cost-effective and efficient way to do…
YouTube has quickly become one of the most popular platforms for businesses to promote their goods and services. YouTube is a powerful tool for reaching…
The Sainsbury Formula is a media planning model that was developed by the British supermarket chain Sainsbury’s in the 1970s. It is a simple yet…
The benefits of affiliate marketing are accrued from exploiting the low costs of the internet: the marketer doesn’t mind promoting you because it doesn’t really…
For a company looking to advertise digitally, your first choice might be the biggest, most popular online video platform-YouTube- a place you know would offer…
The Indian OTT market has been phenomenal, and it has increased internet consumption even more in recent years. As households rapidly adopt CTV technology, the…
The 13th edition of the ICC Men’s Cricket World Cup is all set to take place from October 2023 to 26 November 2023 and is…
This year is going to be exciting as BCCI is all set to begin the much-awaited Women’s Premier League Season 1 in India with 5 teams….
ICC Womens T20 World Cup 2023 Platforms Watch ICC Women’s T20 World Cup 2023 on your favorite platform Before the tournament of ICC 2023, warm…