Headlines: Top Media Ad News in India for the Week (12th- 18th Jan)
The Media Ant recently unveiled Indian SME Advertising Survey 2021 Report. Following are some of the key findings: Digital is the top preferred media for…
The Media Ant recently unveiled Indian SME Advertising Survey 2021 Report. Following are some of the key findings: Digital is the top preferred media for…
One can be called an influencer on the basis of the following: Someone who has the ability to influencer other people’s opinions and decisions due…
The power of influencers is not unknown to anyone. A few weeks back, an octogenarian couple running a dhaba- “Baba Ka Dhaba” was promoted by…
Social media marketing refers to promoting one’s brand and products on various social media platforms like Instagram, Facebook, YouTube etc while influencer marketing refers to…
1- Online news and OTT content has been brought under the jurisdiction of the Ministry of Information & Broadcasting. 2- IPL 13 is estimated to…
In our article Advertising after lockdown: Where would advertisers’ money go? published in April 2020, based on industry insights and our website traffic, we made…
The festive season is around the corner. We are still facing the wrath of Covid-19 but with most businesses up and running and mega-events like…
1. The Ad insertions on TV grew by 18% and 35% on Digital during August compared to January 2020- TAM Adex. 2. Dentsu Marketing Cloud…
It’s been six months and the uncertainty over Covid-19 is still there. People are trying hard to adjust to the new normal by staying home…
Big FM has been ranked as the number 1 radio station in Mumbai with an overall 15.1% market share. With 31.8 Lakh listeners, Big FM…