Compressed Digital TV
Compressed digital TV refers to the technology and process of compressing television signals into a digital format for transmission and broadcasting. It involves encoding the…
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Advanced TV
Advanced TV refers to the integration of digital advertising capabilities into traditional television channels and devices. It encompasses various technologies, such as connected TVs, smart…
Continuing Media
Continuing media refers to the ongoing and sustained use of media channels or platforms to reach and engage a target audience over an extended period….
Unduplicated Audience
Unduplicated audience refers to the unique individuals or users who have been exposed to a particular advertising campaign or media content. It represents the total…
RODI (Return on Digital Investment)
RODI, short for Return on Digital Investment, is a metric used to measure the effectiveness and profitability of digital marketing campaigns. It assesses the return…
Top 10 Influencer Marketing Campaigns in 2024
In our everyday online experiences, it’s pretty hard to escape influencer marketing, especially as we scroll through our social media feeds. At its core, influencer…
Top 10 Uses of AI for Marketing in 2024
Artificial Intelligence is on a mission of making an impression in almost every domain. AI is redefining the relationship between humans and the means of…
Sports Sponsorship
Sports sponsorship refers to a marketing strategy in which a company or brand associates itself with a sports event, team, or athlete to gain exposure,…
Event Marketing
Event marketing refers to the strategic planning and execution of marketing activities to promote and create awareness for a specific event. It involves utilizing various…
Audience Buying
Audience buying refers to a digital advertising strategy that focuses on targeting specific audience segments rather than relying solely on contextual or site-specific placements. It…