Integrated marketing
Integrated marketing, also known as integrated marketing communications (IMC), refers to the strategic approach of unifying and coordinating various marketing channels and tactics to deliver…
Search Results for: advertising channels
Cross-Channel
Cross-channel refers to a marketing approach that involves integrating and coordinating marketing efforts across multiple channels or platforms to deliver a unified and seamless customer…
Cost per Acquisition (CPA)
Cost per Acquisition (CPA) is a metric used in digital advertising that measures the average cost incurred to acquire a new customer or lead. It…
Cost per Lead (CPL)
Cost per Lead (CPL) is a marketing metric that measures the average cost incurred to acquire a qualified lead. It represents the total advertising spend…
Programmatic TV
Programmatic TV refers to the automated buying and selling of television advertising using data-driven technology and algorithms. This approach enables advertisers to target specific audiences…
Gross Rating Points (GRP)
Gross Rating Points, commonly referred to as GRPs, is a metric used in advertising and marketing to measure the reach and frequency of an advertising…
Broadcast Audience Research Council (BARC)
BARC, short for Broadcast Audience Research Council, is an industry body in India responsible for providing television audience measurement and ratings. It collects data from…
Television Rating Point (TRP)
Television Rating Point (TRP) is a metric used in television advertising to measure the popularity and viewership of TV programs or channels. TRP represents the…
Ad Impressions
Ad impressions refer to the number of times an advertisement is displayed on a web page or other digital platform. It represents the count of…
Top 10 AI Marketing Tools to Grow Your Brand
As technology continues to evolve at an astonishing rate, businesses are looking for ways to stay ahead of the game and reach their target audience…