Continuing Media
Continuing media refers to the ongoing and sustained use of media channels or platforms to reach and engage a target audience over an extended period….
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Unduplicated Audience
Unduplicated audience refers to the unique individuals or users who have been exposed to a particular advertising campaign or media content. It represents the total…
RODI (Return on Digital Investment)
RODI, short for Return on Digital Investment, is a metric used to measure the effectiveness and profitability of digital marketing campaigns. It assesses the return…
Top 10 Influencer Marketing Campaigns in 2024
In our everyday online experiences, it’s pretty hard to escape influencer marketing, especially as we scroll through our social media feeds. At its core, influencer…
Top 10 Uses of AI for Marketing in 2024
Artificial Intelligence is on a mission of making an impression in almost every domain. AI is redefining the relationship between humans and the means of…
Sports Sponsorship
Sports sponsorship refers to a marketing strategy in which a company or brand associates itself with a sports event, team, or athlete to gain exposure,…
Event Marketing
Event marketing refers to the strategic planning and execution of marketing activities to promote and create awareness for a specific event. It involves utilizing various…
Audience Buying
Audience buying refers to a digital advertising strategy that focuses on targeting specific audience segments rather than relying solely on contextual or site-specific placements. It…
Content Marketing
Content marketing is a marketing strategy that focuses on creating and distributing valuable, relevant, and consistent content to attract and engage a target audience. It…
Multicultural Marketing
Multicultural marketing, also known as ethnic marketing or diversity marketing, refers to the practice of developing and implementing marketing strategies that target specific multicultural or…