Over The Top (OTT)
Over The Top (OTT) refers to the delivery of video content, such as TV shows, movies, and other media, over the internet directly to viewers,…
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Funnel Marketing
Funnel marketing, also known as a sales funnel or marketing funnel, is a marketing strategy that focuses on guiding potential customers through a series of…
Below The Line
BTL (Below-The-Line) advertising refers to promotional activities that do not rely on traditional mass media channels such as television, radio, or print. BTL advertising focuses…
Ad inventory
Ad inventory refers to the available advertising space or placements on websites, apps, or other media channels where advertisements can be displayed. It represents the…
360-Degree Marketing
360-degree marketing, also known as integrated marketing, refers to a holistic approach where a brand or company implements marketing strategies and tactics across multiple channels…
Ad Frequency
Ad frequency refers to the number of times an individual or a target audience is exposed to an advertisement within a given time period. It…
Media Planning
Media planning refers to the strategic process of determining the most appropriate media channels, platforms, and placements to reach and engage the target audience effectively….
Ad Audience
The ad audience refers to the specific group of individuals or target market that an advertisement aims to reach and engage. It represents the intended…
Ad Campaign Budget
An Ad campaign budget refers to the allocated funds or financial resources dedicated to planning, executing, and managing an advertising campaign. It includes the total…