Brand Storytelling
Brand storytelling refers to the strategic use of narratives and storytelling techniques by a brand to communicate its values, mission, and identity to its target…
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User-Generated Content (UGC)
User-Generated Content (UGC) refers to any form of content, such as text, images, videos, reviews, or testimonials, that is created and shared by users or…
DoubleClick Digital Marketing (DDM)
DoubleClick Digital Marketing (DDM) is a comprehensive suite of digital advertising solutions offered by Google. It provides tools and technologies that enable advertisers and agencies…
Demand-Side Platform (DSP)
A Demand-Side Platform (DSP) is a software platform used by advertisers and agencies to automate the process of buying and managing digital advertising inventory. DSPs…
Spot Television (or Radio)
Spot television (or radio) refers to the placement of advertisements on specific local television or radio stations, targeting a particular geographic area or market. It…
Duplicated Audience
Duplicated audience refers to the portion of an advertising audience that overlaps or is common across multiple media channels or advertising platforms. It represents individuals…
Lead
In the context of marketing and sales, a lead refers to an individual or organization that has shown interest in a company’s products or services….
Audience Turnover
Audience turnover refers to the rate at which viewers or listeners change or switch channels or stations during a specific time period. It is a…
Cost Per Rating Point (CPRP)Cost Per Rating Point (CPRP)Cost Per Rating Point (CPRP)
Cost Per Rating Point (CPRP) is a metric used in media planning and buying to assess the cost efficiency of advertising campaigns. It calculates the…
Media Buying
Media buying refers to the process of purchasing advertising space or time across various media channels to reach a target audience. Media buyers negotiate and…